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National CineMedia has announced that it has entered into an agreement with Marcus Theatres Corp. to present live and pre-recorded in-theatre events by NCM’s FATHOM division in some of the latter's movie theater locations.
The first NCM event that will be presented is planned to be the "The Metropolitan Opera: Live in HD" series, which starts on December 15, 2007. Advance ticketing for Met Opera members begins on October 19, with general public purchases starting on November 9.
The Marcus Theatres locations mentioned in the press release (included below) are:
- Bay Park Cinemas - Ashwaubenon
- Cinema Oshkosh
- Hollywood Cinemas - Appleton
- Marcus Majestic Cinema - Brookfield
- Marc Cinemas - Sheboygan
- North Shore Cinemas - Mequon
- Point Cinemas - Madison
- Renaissance Cinema - Sturtevant
- South Shore Cinemas - Oak Creek
- Addison Cinemas
- Gurnee Cinemas
- Marcus Cinemas Elgin
- Orland Park Cinemas
- Duluth 10
- Marcus Cinemas - Oakdale
- Parkwood - Waite Park
- Marcus Cinemas Crosswoods - Columbus
- Marcus Cinemas - Pickerington
- Century - Fargo
- College Square - Cedar Falls
- Sycamore Mall - Iowa City
To get a better idea of what kinds of shows this announcement may make available, view this list of current, past, and future NCM events. I, for one, am disappointed that they will not be done in time to show the Poltergeist 25th Anniversary event, as it's the one that interests me the most.
While I'm not interested in opera, I would guess that enough people are that makes a series like the "Live in HD" series a worthwhile venture. It is an example, however, of what digital projection equipment installations can bring as far as entertainment possibilities for the public.
National CineMedia and Marcus Theatres® Enter into Affiliate Agreement to Present Alternative Events in U.S. Movie Theatres
September 12, 2007 01:53 PM Eastern Daylight Time
CENTENNIAL, Colo. & MILWAUKEE--(BUSINESS WIRE)--National CineMedia LLC (NCM), has entered into a digital network affiliate agreement with Marcus Theatres Corporation, a division of The Marcus Corporation (NYSE: MCS) and the seventh largest exhibition company in the U.S., for the presentation of live and pre-recorded in-theatre events by NCM’s FATHOM division. Under the terms of the new agreement, NCM will expand its live, High-Definition in-theatre network – the largest of its kind in North America – to include 21 Marcus Theatres® locations in multiple markets, including Minneapolis, Minn.; Milwaukee, Wis.; Chicago, Ill.; Columbus, Ohio; Fargo, N.D.; and several others in Iowa, Minnesota and Wisconsin.
With the planned addition of the Marcus Theatres locations and theatres from NCM’s founding member exhibitors, AMC Entertainment Inc., Cinemark USA Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), as well as additional network affiliate theatres, NCM’s live, High-Definition digital cinema network is on target to exceed 300 theatres in upcoming months.
Since 2002, NCM has presented live and pre-recorded alternative entertainment events in the best U.S. movie theatres using its special, proprietary satellite-based High-Definition projection and encryption systems. Upcoming NCM FATHOM in-theatre events include "Remember That Night – Live at the Royal Albert Hall," with David Gilmour, the legendary guitarist and voice of Pink Floyd; a remastered in High-Definition 25th anniversary presentation of Steven Spielberg’s cult classic, "Poltergeist;" a special, four-day festival – "Anime Bento, 4 Nights, 4 Servings – The Hottest Anime Movies on the Big Screen;" and eight new performances of the critically acclaimed "The Metropolitan Opera: Live In HD" series.
The debut events planned for presentation in participating Marcus Theatres will be "The Metropolitan Opera: Live in HD" series. Advance ticketing for the 2007-08 season is subject to availability and begins on Friday, October 19, exclusively for Met Opera members at the $125 level or above. Ticket sales to the general public in the U.S. begin Friday, November 9. For information on tickets and membership, visit www.metopera.org/hd or call 1-800-Met-Opera (1-800-638-6737).
"This represents an opportunity for Marcus Theatres to exhibit events previously unavailable for local patrons in our markets. While not being there ‘live,’ our presentation in High-Definition video with close-ups and crystal clear sound might be even better than attending the event in person. Meanwhile, Marcus Theatres benefits from new revenue streams from these events when our theatres may not be busy exhibiting motion pictures," said Bruce J. Olson, president of Marcus Theatres.
Marcus Theatres locations participating in the NCM FATHOM in-theatre network in Wisconsin are: Bay Park Cinemas in Ashwaubenon, Cinema Oshkosh, Hollywood Cinemas in Appleton, Marcus Majestic Cinema in Brookfield, Marc Cinemas in Sheboygan, North Shore Cinemas in Mequon, Point Cinemas in Madison, Renaissance Cinema in Sturtevant, and South Shore Cinemas in Oak Creek. Locations in Illinois are: Addison Cinemas, Gurnee Cinemas, Marcus Cinemas Elgin, and Orland Park Cinemas; in Minnesota: Duluth 10, Marcus Cinemas-Oakdale and Parkwood in Waite Park; in Ohio: Marcus Cinemas Crosswoods in Columbus and Marcus Cinemas-Pickerington; in North Dakota: Century in Fargo; and in Iowa: College Square in Cedar Falls and Sycamore Mall in Iowa City.
"During the past year, NCM’s FATHOM has successfully presented over 50 digital events in movie theatres across the U.S.," added Tom Galley, National CineMedia’s executive vice president and chief technology and operations officer. "With the addition of the well-respected Marcus Theatres to our growing list of entertainment event destinations, the NCM FATHOM network is on target to reach over 300 locations in 48 of the top 50 U.S. markets by the end of 2007."
NCM’s FATHOM presents a variety of music, sports and other entertainment events in movie theatres nationwide during off-peak movie going hours using its proprietary digital distribution and satellite network. Recent NCM FATHOM in-theatre presentations have included live, High- Definition performances of The Metropolitan Opera; the "Dirty Dancing 20th Anniversary Celebration"; and numerous concert events featuring popular artists such as The Rolling Stones, Bruce Springsteen, Prince, Bon Jovi and Linkin Park, among others.
About Marcus Theatres Corporation
Marcus Theatres®, a division of The Marcus Corporation (NYSE: MCS), is the seventh largest theatre circuit in the United States and currently owns or operates 594 screens at 49 locations in Wisconsin, Illinois, Minnesota, Ohio, North Dakota and Iowa, and one family entertainment center in Wisconsin. Headquartered in Milwaukee, Wis., The Marcus Corporation is a leader in the lodging and entertainment industries. In addition to its Marcus Theatres® division, the company’s lodging division, Marcus Hotels and Resorts, owns or manages a distinctive portfolio of 20 hotels, resorts and other properties, with one additional hotel under development.
About National CineMedia, Inc.
National CineMedia (NCM) LLC operates the largest digital in-theatre network in North America through long-term agreements with its founding members, AMC Entertainment Inc., Cinemark USA Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), the three largest movie theatre operators in the U.S., and through multi-year agreements with several other theatre operators. NCM LLC produces and distributes its FirstLook pre feature program; cinema and lobby advertising products; comprehensive meeting and event services and other entertainment programming content. NCM LLC’s national network includes approximately 14,000 screens of which approximately 12,300 are part of the company’s Digital Content Network (DCN). NCM LLC’s DCN covers 156 Designated Market Areas® (49 of the top 50). During 2006, approximately 550 million patrons attended movies shown in theatres owned by the NCM LLC founding members (excluding Loews). National CineMedia, Inc. (NASDAQ: NCMI) owns a 44.8% interest in and is the managing member of NCM LLC. For additional information, visit www.fathomevents.com or www.ncm.com.
Source: National CineMedia Press Release
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