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|Home: BigScreen Journal - Monroe, MI: Frenchtown Square Cinema to Re-open Under New Management in November|
The Regal Frenchtown Square 8 theater in Monroe, Michigan closed on August 19, 2007. The closing was part of a downsizing effort by Regal Cinemas.
The Monroe Evening News is now reporting that Phoenix Theatres has signed a new lease for the location, and they plan to re-open the theater on November 2, 2007:
The company will install new projection equipment and Dolby digital sound technology in all eight theaters in the complex. It said it plans a full renovation that will improve the ambience of the theater and include expanded menu choices in the concession area.
Phoenix says it combines ticketing and concession purchases into one line, offers free refills on popcorn and on all drink sizes, has self-serve drink stations for speed and convenience, and provides online tickets that customers can print out or e-mail to friends.
"The Monroe-area community will likely not recognize the movie theater they once knew at Frenchtown Square," said Cory Jacobson, Phoenix Theatres co-owner. "Our goals have always been focused on bringing unique and quality movie-going experiences to our customers with advanced technologies and matchless service offerings, mixed in with the sometimes not so obvious details that national chains just cannot or will not instill into local movie theaters."
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