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Dreamworks Animation and Paramount Pictures have announced that their upcoming animated 3-D movie "Monsters vs. Aliens" will be coming to theaters sooner than originally expected. Its new release date is now March 27, 2009 (originally, it was set for May 15, 2009).
In their press release (found below), Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation said:
"We are thrilled to have Monster vs. Aliens as the first opportunity for audiences to enjoy this exciting new movie experience. Moving to a March release date, which has proven to be a great slot for family films, allows us to roll out our first 3-D project on the maximum amount of screens as the year's first big event film to hit the market in this new format.""Monsters vs. Aliens" is the first movie using stereoscopic 3-D technology for the studios, something that Dreamworks announced that they would be pursuing exclusively beginning in 2009.
DreamWorks Animation's 'Monsters vs. Aliens' to Invade Theaters Earlier Than Expected on March 27, 2009
GLENDALE, Calif., Sept. 19 /PRNewswire-FirstCall/ -- DreamWorks Animation SKG, Inc. (NYSE: DWA), together with Paramount Pictures Corporation, a unit of Viacom Inc. (NYSE: VIA and VIA.B), announced today that Monsters vs. Aliens, DreamWorks Animation's first-ever film produced in stereoscopic 3-D technology, will be released into theatres on March 27, 2009. The film had been previously slated for its domestic release on May 15, 2009.
"I believe that next generation 3-D will make our CG films even more special and unique," said Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation. "We are thrilled to have Monster vs. Aliens as the first opportunity for audiences to enjoy this exciting new movie experience. Moving to a March release date, which has proven to be a great slot for family films, allows us to roll out our first 3-D project on the maximum amount of screens as the year's first big event film to hit the market in this new format."
"We are really excited to be distributing Monsters vs. Aliens, the marriage of a new technology with the classic family entertainment audiences have come to expect and love from DreamWorks Animation," added Rob Moore, President of Worldwide Marketing and Distribution for Paramount Pictures. "This new immersive 3-D experience will fully exploit the latest in exhibition technology-and with the March 27 release date, we'll be able to take full advantage by showing it in as many theaters with this advanced 3-D capability as possible."
Monsters vs. Aliens, which reinvents the classic '50s monster movie into an irreverent modern day action comedy, is being directed by Conrad Vernon (Shrek 2) and Rob Letterman (Shark Tale), produced by Lisa Stewart (I Think I Love My Wife) and co-produced by Jill Hopper and Latifa Ouaou.
About DreamWorks Animation SKG
DreamWorks Animation is principally devoted to developing and producing computer generated, or CG, animated feature films. With world-class creative talent, a strong and experienced management team and advanced CG filmmaking technology and techniques, DreamWorks Animation makes high quality CG animated films meant for a broad movie-going audience. The Company has theatrically released a total of fourteen animated feature films, including Antz, Shrek, Shrek 2, Shark Tale, Madagascar, Wallace & Gromit: The Curse of the Were-Rabbit, Over the Hedge, Flushed Away, and Shrek the Third. DreamWorks Animation's newest release, Bee Movie, opens in theaters November 2, 2007.
About Paramount Pictures Corporation
Paramount Pictures Corporation is a unit of Viacom (NYSE: VIA, VIA.B), a global entertainment company that produces and distributes filmed entertainment through the Paramount Motion Picture Group. PHE is responsible for the worldwide sales, marketing and distribution of home entertainment products on behalf of various parties including: Paramount Pictures, DreamWorks SKG, Paramount Vantage, Paramount Classics, Nickelodeon, MTV, Comedy Central, CBS, PBS and Hasbro and for providing home entertainment fulfillment services for DreamWorks Animation Home Entertainment.
Caution Concerning Forward-Looking Statements
This document includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company's plans, prospects, strategies, proposals and our beliefs and expectations concerning performance of our current and future releases and anticipated talent, directors and storyline for our upcoming films and other projects, constitute forward-looking statements. These statements are based on current expectations, estimates, forecasts and projections about the industry in which we operate and management's beliefs and assumptions. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Actual results may vary materially from those expressed or implied by the statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of DreamWorks Animation SKG, Inc. These risks and uncertainties include: audience acceptance of our films, our dependence on the success of a limited number of releases each year, the increasing cost of producing and marketing feature films, piracy of motion pictures, the effect of rapid technological change or alternative forms of entertainment and our need to protect our proprietary technology and enhance or develop new technology. In addition, due to the uncertainties and risks involved in the development and production of animated feature projects, the release dates for the projects described in this document may be delayed. For a further list and description of such risks and uncertainties, see the reports filed by us with the Securities and Exchange Commission, including our most recent annual report on Form 10-K and our most recent quarterly reports on Form 10-Q. DreamWorks Animation is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.
Source: DreamWorks Animation SKG, Inc.; Paramount Pictures Corporation
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