When you buy eligible Disney DVDs and select Disney Blu-ray discs, Disney is offering you the chance to earn reward points which are redeemable for various items on their web site at DisneyMovieRewards.com. (Caution, music plays automatically when you visit the site)

As usual, there are terms, conditions, disclaimers, and other such limitations, but all that is detailed on the web site. It appears pretty straightforward in that there is a 12-character code on the movie you buy and you go to the site and enter that code. Once you reach a certain level of points, you can redeem those points for rewards.

Some examples provided on the site include "The Jungle Book (40th Anniversary Platinum Edition)" that is being released on DVD today, which represents 100 points. Buying "Remember the Titans" on Blu-ray disc earns you 125 points, while some direct-to-video releases are worth only 75 points.

You can also earn points by attending certain Disney movies in theaters. For example, buying a ticket to "The Game Plan" would earn you 100 points through 10/22/2007 and then 50 points after that date.

No reward program is worth anything unless the rewards make it worth the effort, right? A quick look on the site showed that the lowest reward one could get is a Peter Pan Temporary Tattoo for 150 points. It goes all the way up to "The Little Mermaid" Scene Replica Sculpture for 3100 points. The value of any of these items is going to be in the eye of the beholder, so you'll want to check out the list for yourself before giving up your personal information to join the program.

Such reward programs are pretty popular; my key ring is testament to all the supposed "discount" cards that stores are offering, and those are just the ones I'm willing to carry around. If you're a big Disney consumer, this program may feed your addiction just one step further!