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Sony to Install 4K Digital Cinema Systems in Four AMC Theatres

Posted on Thursday, October 25th, 2007 5:22 PM by Scott Jentsch

Sony CineAlta SXRD 4K Digital Cinema ProjectorAccording to a press release from Sony Electronics last week (included below), four new AMC Theatres locations will be equipped with Sony's CineAlta™ SXRD™ 4K Digital Cinema systems. The new locations are:

  • Dallas, Texas (12 screens)
  • Indianapolis, Indiana (14 screens)
  • Riverside, California (16 screens)
  • San Diego, California (12 screens)
All four locations are expected to open in December.

Digital Cinema Projection is a system by which the traditional 35mm film projection system is replaced by hard-drive based servers connected to specialized digital projectors. Most Digital Cinema installations are 2K installations, with a resolution of 2048 pixels by 1080 pixels (HDTV's are 1920x1080 or 1280x720). The Sony SXRD 4K projectors are 4096 pixels by 2160 pixels.

For more information about Digital Cinema, please see our Help Document: What is Digital Cinema Projection?.

Press Release

Sony to Install SXRD 4K Digital Cinema Systems in Four New AMC Theatres

A Total of 54 Screens to Use 4K Technology

PARK RIDGE, N.J., Oct. 18 /PRNewswire/ -- Sony Electronics is equipping four of AMC Theatres' new movie theatres with CineAlta(TM) SXRD(TM) 4K digital cinema systems.

Sony will provide 54 SXRD 4K digital cinema systems at new AMC theatres in Dallas (12 screens); Indianapolis (14 screens); Riverside, Calif. (16 screens); and San Diego (12 screens). Work will begin next month, with the theaters scheduled to open in December.

The theaters will feature a combination of Sony's SRX-R210 10,000 lumen* model and the SRX-R220 18,000 lumen* unit. The systems, which were specifically designed for theater applications, will be paired with Sony's LMT-100 Media Block servers.

"This inaugural effort with AMC Entertainment is the latest example of the exhibition and motion picture industries' continued adoption of 4K digital cinema technology," said John Scarcella, president of Sony Electronics' Broadcast and Business Solutions Company.

Sony's digital cinema team will work with AMC to provide technical support for the systems and operations management at all four locations.

"Our goal with SXRD digital cinema technology has been to deliver unmatched levels of resolution, contrast and overall image quality," said Gary Johns, a Sony vice president in charge of its Digital Cinema Systems Division.

The 4K digital projection systems for the new AMC theatres are designed to be compliant to the Digital Cinema Initiatives specification - providing 2K and 4K playback/projection, interoperability with currently installed systems and full-wrap security. They will be linked to Sony's Screen Management System.

The motion picture industry recently announced that it is working with major cinematographers to start production on 4K originated features, and the industry has accelerated development of 4K cameras in recent months. Johns said that Sony also intends to build a complete system of digital cinematography production equipment, including 4K acquisition, storage and infrastructure solutions.

* ANSI Lumen is a standard measuring method of the American National Standards Institute IT7.228. Since there are multiple methods of measuring brightness, the way that brightness is specified will vary among manufacturers.

Source: Sony Electronics



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