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- Culver City, CA: Pacific Culver Stadium 12 Closed for Conversion to ArcLight Cinemas Location [3/26]
- Washington, DC: West End Cinema Closing [3/24]
- Casper, WY: Studio City Mesa to Open March 27th, Downton Iris Stadium 8 Closed [3/23]
- Vineyard, UT: Megaplex Theatres - Geneva & IMAX Now Open [3/20]
- Cleveland Heights, OH: Regal Severance Town Center Stadium 14 Closed [3/20]
- Lawrenceville, GA: GTC Town Center Value Cinemas Closed [3/18]
- Queen Creek, AZ: Harkins Queen Creek 14 Opening March 19, 2015 [3/16]
- Los Angeles, CA: 9-Screen Cinemark Playa Vista and XD Now Open [3/13]
- Nicholasville, KY: AmStar 14 - Brannon Crossing to Become Movie Tavern Location in June 2015 [3/12]
- Lewiston, ME: Flagship Cinemas Closed [3/12]
"We need to make it a special event," said Bruce Olson, president of Marcus Theatres, which has several city and suburban theater locations. "Our goal as exhibitors is to make the out-of-home experience better than at home." For some, it's not. Viewers complain that ticket prices are too high and concessions cost too much. And, sometimes, the experience doesn't stack up well with their recliners and high-tech televisions and sound systems in their enhanced living rooms. That has left not only moviemakers but also theater owners scrambling in a time when DVD sales have surpassed box-office revenue.Click the read link for the full article. While some of the new features are more gimmick than anything else, we applaud theaters for trying to see what people respond to. However, more important than adding liquor sales or putting baby changing tables in theaters for afternoon shows, we encourage theaters to concentrate on improving the overall movie-going experience for all their customers. Taking steps to ensure a problem-free presentation in both picture and sound, hiring and training good staff to be courteous, helpful and professional, keeping the bathrooms clean, and to make sure that the entire experience from stepping in the door to leaving is the best possible will go a long way towards attracting customers and making them loyal enough to come back every time they want to see a movie.
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