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- Albuquerque, NM: Flix Brewhouse - Albuquerque Opens [12/7]
- Bethesda, MD: Regal Bethesda 10 Closing December 15, 2016 [12/7]
- Houston, TX: Alamo Drafthouse Cinema - Vintage Park Sold to Star Cinema Grill [12/7]
- Lawrenceville, GA: Grand Opening for Carmike Ovation Cinema Grill 11 on December 8, 2016 [12/6]
- Sacramento, CA: Century Arden 14 and XD Opens on Site of Former Century Stadium 14 [12/1]
- West Dundee, IL: Cinemark Spring Hill Mall and XD to Open December 15, 2016 [11/30]
- Chandler, AZ: Alamo Drafthouse Cinema - Chandler Opens December 2, 2016 [11/30]
- Oak Creek, WI: Marcus Value Cinema - Oak Creek Being Sold to Church [11/30]
- Montgomery, AL: Evans Theatres - Eastdale Mall 8 Damaged by Rain - Closed Temporarily [11/30]
- Warren, MI: Cinemark Warren 16 Closed and Will Become an MJR Theatres Location in 2017 [11/28]
"We need to make it a special event," said Bruce Olson, president of Marcus Theatres, which has several city and suburban theater locations. "Our goal as exhibitors is to make the out-of-home experience better than at home." For some, it's not. Viewers complain that ticket prices are too high and concessions cost too much. And, sometimes, the experience doesn't stack up well with their recliners and high-tech televisions and sound systems in their enhanced living rooms. That has left not only moviemakers but also theater owners scrambling in a time when DVD sales have surpassed box-office revenue.Click the read link for the full article. While some of the new features are more gimmick than anything else, we applaud theaters for trying to see what people respond to. However, more important than adding liquor sales or putting baby changing tables in theaters for afternoon shows, we encourage theaters to concentrate on improving the overall movie-going experience for all their customers. Taking steps to ensure a problem-free presentation in both picture and sound, hiring and training good staff to be courteous, helpful and professional, keeping the bathrooms clean, and to make sure that the entire experience from stepping in the door to leaving is the best possible will go a long way towards attracting customers and making them loyal enough to come back every time they want to see a movie.
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