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- Austin, TX: Bob Bullock IMAX Theatre Closed Temporarily for Digital Conversion [1/26]
- Springfield, MA: Entertainment Cinemas - Springfield Plaza Closed [1/25]
- Valley Stream, NY: Sunrise Multiplex Cinemas Closed [1/23]
- Bedford, NY: Bow Tie Bedford Playhouse Closes [1/22]
- Ellsworth, ME: Maine Coast Cinemas 2 Closed [1/22]
- Clinton, MO: B & B Theatres Takes Over Missouri Cinema 6 [1/19]
- Marcus Theatres Adding Amenities to Select Locations [1/19]
- Kelso, WA: Regal Three Rivers Mall 12 & RPX Opens While Regal Three Rivers Mall 5 and Regal Triangle Cinemas 4 Close [1/16]
- 2015 Academy Award Nominations Announced [1/15]
- Students in Select Cities Can See "Selma" Free [1/13]
"We need to make it a special event," said Bruce Olson, president of Marcus Theatres, which has several city and suburban theater locations. "Our goal as exhibitors is to make the out-of-home experience better than at home." For some, it's not. Viewers complain that ticket prices are too high and concessions cost too much. And, sometimes, the experience doesn't stack up well with their recliners and high-tech televisions and sound systems in their enhanced living rooms. That has left not only moviemakers but also theater owners scrambling in a time when DVD sales have surpassed box-office revenue.Click the read link for the full article. While some of the new features are more gimmick than anything else, we applaud theaters for trying to see what people respond to. However, more important than adding liquor sales or putting baby changing tables in theaters for afternoon shows, we encourage theaters to concentrate on improving the overall movie-going experience for all their customers. Taking steps to ensure a problem-free presentation in both picture and sound, hiring and training good staff to be courteous, helpful and professional, keeping the bathrooms clean, and to make sure that the entire experience from stepping in the door to leaving is the best possible will go a long way towards attracting customers and making them loyal enough to come back every time they want to see a movie.
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