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- Birmingham, MI: Palladium Theatre Reopens as 5-Screen Luxury Movie Theater [10/5]
- Washington, DC: Landmark Atlantic Plumbing Cinema to Open October 15, 2015 [10/5]
- San Diego, CA: Angelika Film Center & Cafe to Open October 9, 2015 [10/2]
- La Jolla, CA: Movies Come to The LOT [10/2]
- Rochester, MN: Wehrenberg Rochester Galaxy 14 Cine Getting IMAX, Losing Mega Screen [9/30]
- Duncansville, PA: Carmike 12 - Altoona Opens October 1, 2015 [9/30]
- Bellevue, WA: AMC Loews Factoria 8 Closed Temporarily for Seating Upgrades [9/29]
- Appleton, WI: Marcus Valley Value Cinema Closed [9/24]
- Renton, WA: Regal East Valley 13 Closed, Building Sold to CarMax [9/23]
- Camillus, NY: Movie Tavern Breaks Ground, Plans May 2016 Opening [9/21]
"We need to make it a special event," said Bruce Olson, president of Marcus Theatres, which has several city and suburban theater locations. "Our goal as exhibitors is to make the out-of-home experience better than at home." For some, it's not. Viewers complain that ticket prices are too high and concessions cost too much. And, sometimes, the experience doesn't stack up well with their recliners and high-tech televisions and sound systems in their enhanced living rooms. That has left not only moviemakers but also theater owners scrambling in a time when DVD sales have surpassed box-office revenue.Click the read link for the full article. While some of the new features are more gimmick than anything else, we applaud theaters for trying to see what people respond to. However, more important than adding liquor sales or putting baby changing tables in theaters for afternoon shows, we encourage theaters to concentrate on improving the overall movie-going experience for all their customers. Taking steps to ensure a problem-free presentation in both picture and sound, hiring and training good staff to be courteous, helpful and professional, keeping the bathrooms clean, and to make sure that the entire experience from stepping in the door to leaving is the best possible will go a long way towards attracting customers and making them loyal enough to come back every time they want to see a movie.
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