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- Green Bay, WI: Silver Cinemas - East Town Budget Cinemas Closed [2/10]
- Milwaukee, WI: Former State Theater Severely Damaged by Fire [2/10]
- Lincoln, NE: Recliners Coming to Marcus Lincoln Grand Cinema [2/9]
- Orlando, FL: Cinemark Movie Theater Changes Name After Artegon Marketplace Closure [2/6]
- Kalamazoo, MI: Alamo Drafthouse Cinema Closing in April 2017, New Operator Expected [2/6]
- Corpus Christi, TX: Alamo Drafthouse Cinema Soft Opening on February 7, 2017 [2/1]
- Englewood, CO: UA Greenwood Plaza 12 Closed [1/31]
- Huntington Beach, CA: Regency Charter Centre Cinemas 5 Closed [1/31]
- Sitka, AK: Coliseum Theatre - Sawmill Creek Plaza Closed, Downtown Location Remains Open [1/31]
- Corpus Christi, TX: Alamo Drafthouse Cinema Opening February 10, 2017 [1/27]
"We need to make it a special event," said Bruce Olson, president of Marcus Theatres, which has several city and suburban theater locations. "Our goal as exhibitors is to make the out-of-home experience better than at home." For some, it's not. Viewers complain that ticket prices are too high and concessions cost too much. And, sometimes, the experience doesn't stack up well with their recliners and high-tech televisions and sound systems in their enhanced living rooms. That has left not only moviemakers but also theater owners scrambling in a time when DVD sales have surpassed box-office revenue.Click the read link for the full article. While some of the new features are more gimmick than anything else, we applaud theaters for trying to see what people respond to. However, more important than adding liquor sales or putting baby changing tables in theaters for afternoon shows, we encourage theaters to concentrate on improving the overall movie-going experience for all their customers. Taking steps to ensure a problem-free presentation in both picture and sound, hiring and training good staff to be courteous, helpful and professional, keeping the bathrooms clean, and to make sure that the entire experience from stepping in the door to leaving is the best possible will go a long way towards attracting customers and making them loyal enough to come back every time they want to see a movie.
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