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Netflix Now Offers Customers Unlimited Streaming of Movies and TV Shows

Posted on Monday, January 14th, 2008 3:29 PM by Scott Jentsch

Netflix LogoNetflix is a tremendous way to enjoy movies without having to buy them or head out to the local rental store to pay $5-6 a pop to rent them!

For a flat monthly fee, you can get a pre-determined number of discs at a time by mail, and then take as long as you want to watch them. When you're done, you put them back in the mail using the pre-paid envelope, and they send you the next available movie from your rental queue that you create.

Some time ago, they started offering the ability to stream movies and TV shows via your Internet connection. The selection is somewhat limited, but it has been growing. The number of movies you could watch via that method was limited by the type of monthly rental plan you subscribed to.

Most likely because of Apple announcing movie rental features at MacWorld tomorrow, Netflix has opened up their streaming service without time limits.

According to a press release issued today (included below), they are offering all customers on unlimited rental plans (those which start at $8.99 a month) the ability to stream as many movies and TV episodes as they want from a library of over 6,000 titles.

A quick look found the following items of interest:

  • Pan's Labyrinth Cover ArtPan's Labyrinth
  • Heroes: Season 1 & 2
  • The Office: Seasons 1-3
  • How to Lose a Guy in 10 Days
  • The Italian Job
  • Super Size Me
  • Letters from Iwo Jima

Check out the Press Release below, and sign up for Netflix today!

Disclaimer: When you sign up for Netflix through this site, we get a commission fee that helps us add more features to this site. Please consider giving them a try, as they have a great service, and you'll be supporting our efforts here as well!

Press Release

Netflix Now Offers Subscribers Unlimited Streaming of Movies and TV Shows on Their PCs for Same Monthly Fee

LOS GATOS, Calif., Jan. 14 /PRNewswire-FirstCall/ -- In 1999, Netflix, Inc. (Nasdaq: NFLX), the world's largest online movie rental service, pioneered unlimited DVD rentals for one, low monthly fee. Today, the company announced it is now giving most of its more than seven million subscribers the added benefit of unlimited streaming of movies and TV episodes on their PCs -- for no additional fee.

Beginning today, all Netflix subscribers on unlimited rental plans, which start as low as $8.99 a month, will be able to stream as many movies and TV episodes as they want on their PCs, choosing from a library of over 6,000 familiar movies and TV episodes.

Since introducing PC-based movie watching last year, the company had taken a "metered" approach to the feature, offering, in essence, an hour per month of instant watching on a PC for every dollar of a subscriber's monthly subscription plan. For example, for subscribers on the popular $16.99 plan, which provides unlimited DVD rental with three discs out at a time, subscribers received the added benefit of 17 hours a month of movies and TV episodes watched instantly on their PCs.

Now, subscribers on unlimited plans get unlimited DVD rental, with access to a library of over 90,000 DVD titles -- plus, for no additional cost, the ability to stream as many movies and TV episodes as they want from the smaller instant watching library, unconstrained by any hourly limits.

"Unlimited has always been a very powerful selling point with our subscribers and a large part of what set us apart in the marketplace," said Leslie Kilgore, the company's chief marketing officer. "In talking with members about our streaming feature during the past year, it became clear that, as with DVDs, the idea of streaming unlimited movies and TV episodes on a PC resonated quite strongly. And we're now in a good position to offer that."

For the lone capped rental program available to new members -- $4.99 for one DVD out at time, limited to two DVDs a month -- two hours of instant watching each month will be available at no extra charge.

Since introducing the streaming feature a year ago, Netflix has continued to add titles to the library. In the first year, the choices most popular with subscribers have included hit TV series "Heroes," "The Office" and "30 Rock," as well as feature films "The Sum of All Fears" and "The Italian Job" and Academy Award-winners "Pan's Labyrinth" and "Letters from Iwo Jima."

About Netflix, Inc.

Netflix, Inc. (Nasdaq: NFLX) is the world's largest online movie rental service, providing more than seven million subscribers access to over 90,000 DVD titles plus a growing library of over 6,000 titles that can be watched instantly on their PCs. The company offers nine subscription plans, starting at only $4.99 per month. There are no due dates and no late fees -- ever. All Netflix plans include both DVDs delivered to subscribers' homes and, for no additional fee, movies and TV series that can be started in as little 30 seconds on subscribers' PCs. DVDs are delivered free to members by first class mail, with a postage paid return envelope, from over 100 U.S. shipping points. Nearly 95 percent of Netflix subscribers live in areas that can be reached with generally one business day delivery. Netflix offers personalized movie recommendations to its members and has more than two billion movie ratings. For more information, visit http://www.netflix.com/.

Source: Netflix, Inc.


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