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Comments for Journal Article: Dedham, MA: Showcase Cinema de Lux Legacy Place Opens
Dedham, MA: Showcase Cinema de Lux Legacy Place Opens
Moviegoers in the metropolitan Boston area just got another option for seeing movies! The Showcase Cinema de Lux Legacy Place opened today in Dedham, Massachusetts, near the intersection of Providence Highway (Route 1) and Route 128/Interstate 95 (view map of area surrounding theater).
The new... (more)
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Sep 6, 2009 - Dan Zee
I was disappointed with this cinema. This seems to be a typical mall-type multiplex rather than a destination theater.
I was able to look into auditoriums 1-7. Six of them varied in size from 98 seats to 180. Pretty small. The seventh has 420 seats. Not too bad.
However about 30% of the seats in each theater are on a FLAT floor, not sloping floor, in front of the screen while the auditorium seating starts about halfway back. For example, the 420-seat theater had 7 rows of seats on the floor. I tried some of the floor seats and you have to crane your neck to see the screen.
All 7 screens are flat and instead of using side curtains to expand the image area for Panavision movies, there is black cloth that comes down from the top of the screen to matte it off. This means that widescreen movies use less of the screen than non-widescreen movies.
The seats have the shortest arm rests I have ever experienced in a theater. My forearms wound up resting in the cup holder, and I had red circular marks on them when I left the movie.
I don't know what the configuration of the other 8 screens are since they are on the other side of the building. I'm assuming they are crammed into a similar space.
The theater is in Cinema de Lux configuration where you pay extra for access to leather seating in a balcony accessed from the second floor. There is also a lounge area off the lobby on the main floor for food and drink.
The lobby has the standard LCD screens you see these days listing movies and show times, but the movie titles are abbreviated somewhat cryptically. For example, INGL BAS-LL translates to Inglorious Basterds Lux Level. You would think on a widescreen video screen there would be enough room for the entire movies' title.
The de Lux concept seems designed to push food and drink more than actually showing movies. Much like a restaurant that shows films rather than a movie theater that has food.
Sep 13, 2009 - LARRY GAG
so,i went to this new million dollar theater and was very disappointed !!!
the seats were the most uncomfortable seats that i have ever sat in anywhere !!!
the whole time sitting in them,you have to push with your feet to make them recline,the armrest are so short that your arms are on the cup holderers the whole time.
i left there with a pain in my back and butt !!!
i have sat in some of the cheapest movie theaters and have never been so uncomfortable and i will never go back there again,,,,and i only live 2 miles down the road !!!
Oct 29, 2009 - Sunny
EXTREMELY disappointed with this supposedly NEW concept theatre!! So this is the future of cinemas? Do they, the corporations, think we moviegoers are stupid and are simply cattle and will enjoy anything they put up to 'herd' us into?! I will stick with the small independent moviehouses, the ones who care about the EXPERIENCE we are expected to pay a small fortune for.
Yes, I get it, the big screen owners complain about margins. So you think the answer is to try to fool the move public by giving your places big fancy french names and that will trick us into not thinking about the uncomfortable seats and small, less than grand theatre size and screen size? Thanks but no thanks.
The comfortable seats may cost more up front, but any smart business plan would trade that for continued return customers. Am I wrong here? Have all the movie corporations in N.E. ignored the successful models in the midwest and Calif. which understand you have to WOW the public with BETTER?
What this building is is just a box with no imagination or investment into the future of movies and all forms of digital entertainment coming down the pike and some that are already here -- looking for the moviehouses that can accommodate them!
But heh, if you want an expensive place to buy expensive fries and oh yeh, watch a movie while you eat, this is the place. I actually thought this was going to be the DESTINATION to go for a movie experience. It's just some big corporation's formula for making money and calling it a Theatre.
Jan 1, 2010 - BigScreen Reader
Just returned from watching Avator at the Showcase in Dedham MA. We loved the movie but were extremely disappointed in the Lux level. We opted to pay more for the roomier more comfortable seats but were disappointed to find that the service was horrible. They give you a $5.00 voucher per ticket but it look us 40 minutes into the movie to get service - all we wanted was popcorn and a drink! Everyone around us got served before we did. What's up with that? The person that takes your order is not the same person that delivers it so servers were lost trying to figure out who ordered what - surprising since the seats are numbered! Also, they drop off your check 30 minutes before the end of the movie and expect you to pay the bill. Hello, we're watching a movie over here. It's too dark to read the bill. Next time we want to enjoy a movie we'll go to AMC Premium in Natick - same comfortable seats, nice leg room, drinks and food but non intrusive wait staff and all the popcorn and soft drinks come with the price of the ticket!
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