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Showest Report: Digital Cinema Still Not Done

March 16, 2005

It's been in the oven for six years, and according to industry leaders, the goal of having the digital projection of movies in your local multiplex isn't done yet. At this week's industry convention, Showest, the president of the National Association of Theatre Owners (NATO), John Fithian, told the Associated Press that the process is like baking a cake, and "it's an hour-long process, and we're about 50 minutes into the baking job."

Digital Projection, or Digital Cinema, is a technology where the time-honored reel of film flying through a projector is replaced by a professional grade version of the DLP technology that you can install in your home theater. Directors George Lucas and James Cameron are advocates of the technology, but theater owners want someone else to pay for it, especially the studios, who gain to save millions in film printing costs alone.

Currently, only about 100 theaters in the U.S. are equipped to play movies digitally. For more information about Digital Cinema, and how to identify such presentations in our showtimes listings, please see our Help Document titled What is Digital Cinema Projection?.

You can read the full news story by David Germain, AP Movie Writer, via Yahoo! News:
  Digital Film Projection Advances Slowly

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