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Madison Campus Theater to Close in 2006

September 19, 2005

The University Square Four in Madison, Wisconsin has been serving UW Madison students for many years, but in August of 2006, the screens will go dark for good. According to a story in The Daily Cardinal, the University Square Mall will be demolished next year, and there are no plans to resurrect the University Square Four when the development is completed in 2008.

Because of its ideal location, the theater catered to the students and offered student discounts. Next school year, those students will need to travel to nearby theaters, and they shouldn't expect a student discount when they get there.

This situation presents a dilemma for movie fans, but also an opportunity. In our opinion, student organizations have the buying power behind them to engage in negotiations with area theaters to determine if some discounts could be extended in exchange for preferred placement in any student guides and other publications that would steer movie fans to that theater when they needed a break from their studies. Whether this will happen, only time will tell.

You can read the full article by Heather Halweg of The Daily Cardinal:
  Campus theater to close in summer '06



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