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Brookfield, WI: Marcus Theatres Planning BistroPlex Theater at Brookfield Square Mall

Posted on Thursday, August 31st, 2017 4:29 PM

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Theater Photo - Copyright 2017. All Rights Reserved.

Marcus Theatres announced plans this week to build a new BistroPlexSM movie theater in the Brookfield Square Mall in Brookfield, Wisconsin. The theater will be attached to the center as part of a redevelopment of the current Sears building.

“Brookfield Square is the perfect location for our second BistroPlex. We have long been attracted to this area given its favorable demographics, long-established recognition as a shopping and entertainment destination, ample parking and easy freeway access. Moreover, the parcel is ready made for a development of this type, with no obvious infringements to traffic flow patterns or challenging construction hurdles. This announcement has been long in the works, and we are excited to finally share with the community our vision to bring our newest theatre concept to Brookfield Square,” said Rolando Rodriguez, chairman, president and chief executive officer of Marcus Theatres.

Marcus opened the Marcus Bistroplex Southridge at the Southridge Mall in nearby Greendale in June (read the article). The BistroPlex concept is described by the company as "a restaurant that serves movies," with in-theater dining in every auditorium, as well as a bar and lounge. Like the Southridge location, the Brookfield Square location will have Marcus' powered reclining DreamLoungers in every auditorium.

The new theater will be just five miles away from the company's flagship location, the Marcus Majestic Cinema of Brookfield. Given the dining focus of the BistroPlex, the two locations will likely be able to co-exist easily.

The announcement comes just after a new movie theater was announced for The Corners of Brookfield shopping center, which is less than four miles west on Bluemound Road and I-94 (each shopping center sits on a freeway interchange). That theater will also have in-theater dining as well as a bar and lounge.

According to the press release issued by the company, construction will begin in 2018.

Photo above is the Marcus Bistroplex Southridge, taken just before the theater's opening in June.

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