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- AMC Burbank 16
Burbank, CA
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The AMC Burbank 16 in Burbank, California held a media demonstration of its Dolby Cinema at AMC Prime auditorium recently, and The Burbank Leader published an article about the experience.
The AMC Burbank 16 rolled out the red carpet, set up the velvet ropes and served up the catering Monday for a “VIP” demonstration of Dolby Cinema at AMC Prime, a new premium movie-going experience available at eight locations in the U.S. and soon to be at four more.
It’s one of the theater chain’s most important innovations, said John McDonald, AMC’s executive vice president of U.S. operations. It brings together plush love-seat style seating with impressive Dolby Laboratories visual and audio technologies.
“We think the experience is breath-taking,” he said.
Inside, the auditorium had a “new theater” smell of fresh paint and untrampled carpeting. It’s matte-black interior, accented with glowing red lighting, gave the space the vibe of a tricked-out muscle car.
Like a high-performance automobile, it’s suped-up in a number of ways, featuring 48 back-lit surround-sound speakers, giant overhead subwoofers, cushy reclining seats with built-in transducers that rumble with the on-screen action and a pair of laser-powered projectors aimed at a 60-foot, floor-to-ceiling, wall-to-wall, wraparound screen.
Click the Read link below to view the full article.
AMC is the first theater company to install Dolby Cinemas in the United States. The Dolby Cinema at AMC Prime concept was announced in April 2015 and, according to Dolby's web site, there are currently eight in operation with two more coming soon.
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- AMC Burbank 16
Burbank, CA
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