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Cinemark Announces Phased Reopening of Theaters

Posted on Wednesday, June 17, 2020 3:00 PM and updated on Tuesday, June 30, 2020 3:34 PM


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Cinemark Movie Theater Photo Copyright © 2015, SVJ Designs, LLC. All rights reserved.

Cinemark theaters will begin reopening Friday, June 19, 2020 in a phased rollout that will continue through July, according to a press release issued today by parent company Cinemark Holdings, Inc.

The company closed all 345 U.S. locations on March 18, 2020, due to concerns about the impact of the coronavirus pandemic.

The rollout will begin with theaters in the Dallas, Texas area, and the remaining phases will take place between July 3 and July 17. All theaters will reopen with "enhanced cleaning and sanitizing protocols" and will play past movie favorites until new releases are available.

“There is nothing quite like the awe and power of great cinematic storytelling on the big screen, and Cinemark is proud to once again welcome guests to enjoy the shared, immersive experience they crave in a way that provides them confidence and peace of mind,” said Mark Zoradi, Cinemark CEO. “While Cinemark already takes significant precautions to ensure the health and safety of our employees, guests and communities, we have developed The Cinemark Standard for an extra level of cleaning and sanitizing that guests will notice from the moment they walk back through our doors. Our teams are trained, prepared and eager to once again entertain movie lovers in an environment that cannot be replicated in-home.” 

According to the press release, employees will undergo training prior to reopening and they will wear face masks and gloves while working. Wellness checks will be performed before every shift, and an employee will be designated as being in charge of safety, physical distancing, cleanliness, and sanitization standards.

Photo provided by CinemarkPhoto provided by Cinemark

Additionally, the following protocols will be in place:

  • All public and high-touch spaces, such as concession stands, door handles, drink stations, self-ticketing kiosks, benches and restrooms will be thoroughly sanitized every 30 minutes using products identified by the EPA to be effective in eliminating COVID-19.
  • Each auditorium will be disinfected every morning, and all handrails and occupied seats, along with those on either side, will be sanitized between show times.
  • All theatres will reopen with reduced operating hours and staggered showtimes to maximize physical distancing.
  • For additional assurance, there will be seat wipes and ample hand sanitizer available for customer use.
  • Auditoriums will have limited capacities that meet or exceed local ordinances and the seats adjacent to parties will be automatically blocked upon ticket purchase.
  • In accordance with CDC recommendations, guests are strongly encouraged to wear face masks. Where applicable, Cinemark will adhere to local policies that require residents to wear face masks in public.
  • Cinemark will be employing new tactics to increase the fresh air intake to enhance the overall air quality of its theatres and using High Efficiency Particulate Absorbing (HEPA) filtration in all vacuums.
  • Cinemark has streamlined its in-theatre ticket verification processes, no longer requiring digital ticket holders to carry a paper ticket, and moviegoers purchasing tickets at the theatre will no longer need to hand their printed ticket to an usher. All are encouraged to purchase tickets online and use contactless payment methods for a more contact-free experience. Guests who are not feeling well are asked to stay home, and Cinemark will gladly provide a full ticket refund.
  • To help reduce potential contact between cash and food-handling areas, cash payments will not be accepted at the concession stand. However, each theatre will have a designated area where cash will be accepted, and gift cards will be available.
  • There will be plenty of in-theatre signage that will encourage moviegoers to practice proper physical distancing as well as showcase the new protocols involved in The Cinemark Standard.
  • Moviegoers are asked to properly dispose of their trash to further protect our employees and allow for maximized cleaning between showtimes.

Movie Lineups

Since there aren't new movies being released right away, the theaters will follow the actions of other movie theaters that are opening and play favorites from the past. The press release mentions movies such as Ghostbusters, Wonder Woman, Raiders of the Lost Ark, and others.

Pricing will be $5 for adults and $3 for children and seniors, and there will be promotional pricing on concessions.

For the complete press release, please see Cinemark Announces Phased Reopening of Theatres with Enhanced Cleaning and Sanitizing Protocols.

Theater photo above Copyright © 2015, SVJ Designs, LLC. All rights reserved.



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