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Dolby Announces "Dolby Cinema"

Posted on Thursday, December 4, 2014 and updated on Thursday, October 8, 2015 5:21 PM

Dolby Laboratories, Inc., the company best known for its contributions to movie sound, announced today that it will be offering Dolby Cinema™, which is a combination of technologies for picture and sound with theater design, in the hopes of delivering a package that will be attractive to moviegoers.

Photo provided by Dolby Laboratories, Inc.Dolby Cinema signature entrance. (Photo: Dolby)

According to the press release, Dolby Cinema will feature the Dolby Vision™ projection system, which implements "optics and image processing to deliver high dynamic range with enhanced color technology" that is intended to more closely match human vision capabilities. Basically, blacks should be blacker and whites should be whiter, with more vibrant colors as a result. Ideally, movies will need to be produced with Dolby Vision in mind to take full advantage of its capabilities. Dolby Vision equipment and the first movies to utilize it should be available in 2015.

The sound portion will be provided by a Dolby Atmos sound system. It was introduced in 2012, and unlike traditional multi-channel sound formats that came before it, Dolby Atmos treats each element of sound as an object that can be moved throughout a virtual hemisphere of sound around and above the listener. In order to take advantage of a Dolby Atmos sound system, the movie must be encoded with an Atmos soundtrack. Not all movies are, and you can find a list of such movies on the Movies in Atmos page on Dolby's web site.

The first Dolby Cinema locations will be equipped with laser-powered Digital Cinema Projection systems. that are capable of 4K, high frame rate 2D and Dolby 3D. Once the Dolby Vision equipment becomes available, those systems will be replaced.

The idea behind Dolby Cinema is described as follows:

The design of the cinema itself was created to set a mood and draw audiences deeper into the story. The Dolby Cinema design can be customized to the exhibitors' needs with a select set of features including a signature entrance and a dynamic audiovisual pathway that provide a new canvas for studio creatives to begin telling their story before the show begins.

Additional features may include a wall-to-wall-to-ceiling screen, atmospheric lighting, and faceted acoustic panels designed to enhance the sound quality and heighten the sense of immersion. In addition, all Dolby Cinema locations will undergo a sophisticated visual and acoustic room treatment perfectly tuned for a premium cinematic experience.

The first Dolby Cinema locations will be the JT Cinemas complex in Eindhoven, Netherlands, and the UCI/Cinesa La Maquinista complex in Barcelona, Spain. Additional locations will be announced later.

For more information about Dolby Cinema, please see the Dolby Cinema web page on Dolby's site.



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