The Marcus Duluth Cinema in Duluth, Minnesota has completed a renovation project which includes the conversion of the former former Duluth Omnimax Theatre into one of the company's large UltraScreen auditoriums, a new entrance, box office, and lobby area, as well as other new amenities.

The company announced the news recently (see the press release below), where President Bruce J. Olson talked about the new UltraScreen auditorium:

“The new UltraScreen takes moviegoers to a totally new level of excitement and entertainment, with an extremely wide screen, award-winning sound, custom seating and the amazing D-BOX motion seat technology,” said Bruce J. Olson, president of Marcus Theatres. “Beginning with The Amazing Spider-Man on July 3, the UltraScreen auditorium will feature the first D-BOX MFX systems in the Marcus Theatres circuit. The cutting-edge D-BOX Technologies Inc. (TSX:DBO) motion seats will completely immerse audiences in the viewing experience by making realistic movements and vibrations in perfect sync with the on-screen action. We are excited to introduce this new multi-sensory revolution in movie-watching to our audiences in Duluth.” 

The UltraScreen presents movies on a 65-foot-wide screen, backed up by a 39,000 watt 7.1 channel digital sound system. High-backed chairs provide a comfortable seat, but if you want a unique seating experience, it has 29 D-BOX motion seats, which move and vibrate in sync with the on-screen action.

This premium auditorium was the result of the purchase and conversion of the former Omnimax theater, which closed in March 2011. It allowed the lobby and box office of the Marcus operation to be relocated and a new entrance created so that the two operations became a single improved movie theater.

Also new to the Marcus Duluth Cinema is the Take Five Lounge, which is located just off the lobby. This lounge is open to moviegoers and non-moviegoers alike, and offers beer, wine, and cocktails, as well as food items, including appetizers, pizza, and more.

To see what's playing and when, please visit the Showtimes page for the Marcus Duluth Cinema.

Press Release

Marcus Theatres® Completes Addition of New UltraScreen® and Extensive Renovation of the Duluth Cinema in Duluth, Minn.

Renovations include company’s 14th UltraScreen® auditorium featuring D-BOX motion seats; includes new box office, entrance, lobby and Take Five Lounge

June 26, 2012 09:00 AM Eastern Daylight Time

MILWAUKEE--(BUSINESS WIRE)--Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), today announced the completion of a new UltraScreen® auditorium and the remodeling of the company’s Duluth Cinema in Duluth, Minn., located in the Duluth Entertainment Convention Center (DECC). The project included the renovation of the former adjacent DECC OMNIMAX® Theatre structure into the company’s 14th UltraScreen, adding a Take Five Lounge and remodeling the cinema’s lobby, entrance and box office.

“The new UltraScreen takes moviegoers to a totally new level of excitement and entertainment, with an extremely wide screen, award-winning sound, custom seating and the amazing D-BOX motion seat technology,” said Bruce J. Olson, president of Marcus Theatres. “Beginning with The Amazing Spider-Man on July 3, the UltraScreen auditorium will feature the first D-BOX MFX systems in the Marcus Theatres circuit. The cutting-edge D-BOX Technologies Inc. (TSX:DBO) motion seats will completely immerse audiences in the viewing experience by making realistic movements and vibrations in perfect sync with the on-screen action. We are excited to introduce this new multi-sensory revolution in movie-watching to our audiences in Duluth.”

The patented, award-winning D-BOX MFX technology is available in 29 of the auditorium’s 244 seats for an additional $8.00 per reserved ticket. D-BOX seats can be reserved through the box office or online at www.marcustheatres.com. Each year, approximately 15 to 18 movies are programmed with the D-BOX system.

“We’re delighted to be a part of this new state-of-the-art cinema, our first with Marcus Theatres, and to introduce a new dimension to moviegoing with our incredibly immersive D-BOX MFX experience,” said Claude Mc Master, president and CEO of D-BOX Technologies.

Olson added, “The UltraScreen digital cinema experience doesn’t end there. Viewers are put right in the center of the excitement with the 65-foot-wide, three-and-a-half stories tall screen. The latest MDX (Marcus Digital Xperience) digital projection technology presents movies in 4K high resolution for superior clarity, vivid color and outstanding definition and depth. When it comes to sound effects, the 39,000-watt 7.1 digital sound system featuring JBL’s Academy Award® winning Screen Array speaker system creates an incredible audio experience. Seating in the new auditorium features new luxurious velour high-back memory-foam chairs designed for the ultimate relaxation and comfort. With the all-encompassing look, feel and sound of the UltraScreen, moviegoers will enjoy the latest Hollywood blockbusters like never before.” UltraScreen admission is $2 more than standard movie prices.

Another exciting addition to the Duluth Cinema is the adults-only, full-service Take Five Lounge conveniently located in the lobby as a central gathering place. “The Take Five Lounge offers a complete selection of beer, wine and creative cocktails, as well as a variety of appetizers, pizza and finger foods. The lounge seats 65 guests, with elegant soft leather seating for relaxing and critiquing the movie while enjoying a favorite cocktail and snack,” added Olson.

Additional enhancements to the Duluth Cinema include a relocated box office, new entrance and renovated lobby area that connects the UltraScreen auditorium with the existing 10-screen lobby, as well as new design elements that extend the existing look and feel of the theatre. Self-service soda stations, which are extremely popular with guests at other Marcus Theatres locations, have also been added.

“The DECC is proud of its reputation as the region’s top venue for unique, high-quality entertainment, and the addition of the new UltraScreen will further enhance the options available,” said DECC Executive Director Dan Russell. “With its gigantic UltraScreen, the unique D-BOX MFX seats, plus the Take Five Lounge for enjoying a cocktail and hors d’oeuvres, the new entertainment complex will provide a moviegoing experience unlike any ever seen north of the Twin Cities.”

About Marcus Theatres

Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), is the sixth largest theatre circuit in the United States. With the opening of the Duluth UltraScreen, the company will own or operate 695 screens at 56 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. For more information, visit the Marcus Theatres website at www.marcustheatres.com.

About The Marcus Corporation

Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. In addition to its Marcus Theatres division, the company’s lodging division, Marcus® Hotels & Resorts, owns or manages 18 hotels, resorts and other properties in nine states. For more information, visit the company’s web site at www.marcuscorp.com.

About D-BOX

D-BOX Technologies Inc. designs, manufactures and markets cutting-edge motion systems intended mainly for the entertainment and industrial simulation industries. This unique and patented technology, D-BOX Motion Code, uses motion effects specifically programmed for each visual content which are sent to a motion system integrated into either a platform or a seat. The resulting motion is perfectly synchronized with the on-screen action, thus creating an unmatched realistic immersive experience. As of today, many Hollywood studios offer D-BOX Motion Code on their motion pictures in commercial theatres, on DVDs and Blu-rays. By reaching agreements with various industry leaders, D-BOX's award-winning motion technology is gradually proving itself as a new global standard. D-BOX is a public company whose shares are traded on the Toronto Stock Exchange under the symbol DBO. For more information, please visit www.d-box.com.

D-BOX® and D-BOX Motion Code® are registered trademarks of D-BOX Technologies Inc. Other names are for informational purposes only and may be trademarks of their respective owners.

Certain matters discussed in this press release are “forward-looking statements” intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements may generally be identified as such because the context of such statements include words such as we “believe,” “anticipate,” “expect” or words of similar import. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties which may cause results to differ materially from those expected, including, but not limited to, the following: (1) the availability, in terms of both quantity and audience appeal, of motion pictures for our theatre division, as well as other industry dynamics such as the maintenance of a suitable window between the date such motion pictures are released in theatres and the date they are released to other distribution channels; (2) the effects of increasing depreciation expenses, reduced operating profits during major property renovations, and preopening and start-up costs due to the capital intensive nature of our businesses; (3) the effects of adverse economic conditions in our markets, particularly with respect to our hotels and resorts division; (4) the effects of adverse weather conditions, particularly during the winter in the Midwest and in our other markets; (5) the effects on our occupancy and room rates from the relative industry supply of available rooms at comparable lodging facilities in our markets; (6) the effects of competitive conditions in our markets; (7) our ability to identify properties to acquire, develop and/or manage and continuing availability of funds for such development; and (8) the adverse impact on business and consumer spending on travel, leisure and entertainment resulting from terrorist attacks in the United States, the United States’ responses thereto and subsequent hostilities. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are made only as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.