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Fitchburg, WI: New Vision Fitchburg 18 + IMAX Will Not Reopen

Posted on Wednesday, July 15, 2020 and updated on Wednesday, September 16, 2020 2:49 PM

Theater photo Copyright © SVJ Designs, LLC. All rights reserved.

The New Vision Fitchburg 18 + IMAX in Fitchburg, Wisconsin will not reopen, according to a recent news report from Channel3000. The theater closed in March 2020, along with every other movie theater in the country, due to concerns about the coronavirus pandemic. However, as restrictions begin to lift, the outcome of some movie theaters are not positive.

The article from Channel3000 says that the theater on McKee Road will not reopen:

A former general manager at New Vision Theater IMAX confirmed to News 3 Now that the theater located at 6091 McKee Road will be closing permanently.

Adam Hasz said the company has “been trying for months to renegotiate leases and this and that but they could just never agree to anything. So, they just decided as a company, it was best at this time to shut down.”

Hasz said the company will shut down all 18 of its theaters nationwide.  
Hasz said attendance was never an issue, but the impacts of the pandemic put an added financial strain on the cost of running a theater.

“It was always kind of in the back of my mind. I knew it was a definite possibility. Our attendance has always been great. We’ve never had issues with that. It was only a matter of how long this would last and what kind of precautions would need to be taken once doors do reopen.”

Click the Read link below to view the full article.

The theater opened in December 1999 as the Star Cinema - Fitchburg. It was purchased by Kerasotes ShowPlace Theatres, LLC. in 2008. AMC purchased Kerasotes in 2010, and the theater was renamed to AMC Star Fitchburg 18 & IMAX. That name was shortened to AMC Fitchburg 18 in 2017. It was transferred to New Vision Theatres in 2017 and renamed to the New Vision Fitchburg 18 + IMAX.

Moviegoers in the area will need to visit one of the other nearby theaters, including the Silver Cinemas - Market Square Theatre in Madison and AMC Madison 6 in Madison and Marcus Point Cinema in Madison.

Theater photo Copyright © SVJ Designs, LLC. All rights reserved.

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