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Marcus Theatres Completes Purchase of Movie Tavern

Posted on Monday, February 11th, 2019 5:49 PM


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In November 2018, The Marcus Corporation announced that it would be purchasing 22 Movie Tavern locations from Southern Theatres, LLC. The company announced recently that the sale has been completed, which brings it up to 90 locations in 17 states.

Movie Tavern was in states that Marcus was not, which means that the company's footprint has expanded to include Arkansas, Colorado, Georgia, Kentucky, Louisiana, New York, Pennsylvania, Texas, and Virginia. Even though the acquisition doesn't change its ranking as the fourth-largest theater exhibitor in the United States, it does move the company past the 1,000-screen milestone (with 1,097).

Founded in 2001, Movie Tavern was acquired by Southern Theatres in 2013. In addition to the Movie Tavern locations (see the list below), Southern Theatres currently operates locations under the AmStar Cinemas and The Grand Theatres brand names.

The press release says that the Movie Tavern locations will be branded as "Movie Tavern by Marcus" and all 22 locations will start offering Marcus promotions such as $5 Movie Tuesdays, which are very popular with moviegoers. The release also hinted that Marcus could be bringing amenities, such as their DreamLounger powered recliners and UltraScreen and SuperScreen premium auditoriums, but would not commit to any details.

In November, we weren't sure why we had 24 Movie Tavern locations listed, but the press release from Marcus at the time stated that 22 locations were part of the deal. Since that time, the Movie Tavern - Ridgmar in Fort Worth, Texas closed in early December 2018, and the Movie Tavern - Four Seasons Station in Greensboro, North Carolina stayed under the Southern Theatres umbrella and has been renamed to the The Grand 12 - Four Seasons Station.

Theater Locations

Following is a list of locations affected by the sale:

Arkansas

Colorado

Georgia

Kentucky

Louisiana

New York

Pennsylvania

Texas

Virginia

Sources: Marcus Corporation Press Release, Movie Tavern web site



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