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Marcus Theatres Upgrading Six Wehrenberg Locations

Posted on Tuesday, August 8, 2017 2:07 PM and updated on Monday, January 15, 2018 2:09 PM


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Photo by Marcus Theatres

Marcus Theatres announced recently that it will be upgrading six locations that it acquired in 2016 from Wehrenberg Theatres.

According to the press release issued by the company, renovations are in-process at various stages at each location, but will include the addition of heated DreamLoungerSM powered recliners in all non-IMAX auditoriums. Four locations will add at least one new food and beverage option, and three locations will be getting Marcus' UltraScreen or SuperScreen premium large format upgrades.

“It is important that we continue to provide the community the ultimate destination for moviegoing,” said Rolando Rodriguez, chairman, president and chief executive officer of Marcus Theatres. “DreamLounger recliners are one of the most popular amenities throughout our circuit. Adding these seats to six theatres will provide guests the comforts of home while at the movies. We are excited to hear the community’s reaction to the investments we are making, which will help create a more comprehensive entertainment experience all under one roof.”

The MegaScreen at Wehrenberg Chesterfield Cine will be converted into an UltraScreen DLX® auditorium, which combines a large screen, DreamLounger recliners, and a Dolby Atmos sound system.

The Wehrenberg Cape West Cine and the Wehrenberg Ronnie's Cine + IMAX will each get one SuperScreen DLX® auditorium, which has a slightly larger screen than traditional (but not as large as the UltraScreen concept), DreamLounger seating, and the Dolby Atmos sound system.

Other upgrades include food and beverage options. The press release described them as follows:

Take Five Lounge℠ brings a casual dining, appetizer and beverage option to Marcus Theatres. Guests can relax over food and drinks before and after a movie, adding to their evening out at the theatre. Plus, beverages can be brought into auditoriums for customers to enjoy during the movie.

Reel Sizzle® is the newest food concept from Marcus Theatres. It serves up menu items inspired by classic Hollywood and the iconic diners of the 1950s. Americana fare like burgers, chicken tenders, crinkle cut fries with ‘sizzle seasoning’ and signature shakes, are prepared on a griddle behind the counter.

Zaffiro's℠ Express is a concept that allows guests to place their order at a counter area for quick pick-up. Zaffiro's Express is known for its Thincredible® handmade pizza, but also offers sandwiches, appetizers, desserts and other menu items. These can be enjoyed in the lobby or can be taken into the auditorium as a perfect meal with the movie. Zaffiro's Express is based on an iconic award-winning Milwaukee pizzeria.

Big Screen Bistros℠ offer full-service, in-theatre dining with a complete menu of entrees, appetizers, salads, sandwiches, desserts and drinks. Guests place their order with wait staff and their food and beverages will be delivered right to their seats.

The locations being upgraded are:

Illinois

Missouri

In addition, some of the locations will have updates in the lobby and hallways. The upgrades are expected to be complete by the end of 2017.

Source: Marcus Theatres Press Release. Photo above provided by Marcus Theatres.



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