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Naples, FL: Silverspot Cinema Opens

Posted on Friday, September 11, 2009 and updated on Friday, September 18, 2015 2:30 PM

The Silverspot at the Mercato in Naples, Florida opens today, September 11, 2009, according to an article published recently in the Naples Florida Weekly:

Silverspot Cinema, the "boutique hotel of movie theaters," opens at Mercato on Friday, Sept. 11, after an invitation-only VIP celebration Thursday, Sept. 10. The 11 screening rooms, each designed to cocoon 100 people in plush, reserved seating and surround them with stateof the-art sound and projection technology, are only part of the sophisticated Silverspot experience.

After gliding up the escalator, moviegoers who arrive early can enjoy drinks and appetizers in the lounge, where floor-to-ceiling windows overlook the lively shopping areas of Mercato below. Reservations for dinner in Silverspot's 65-seat restaurant are another option.

In keeping with its traditional movie theater roots, Silverspot also has a concession stand with all of the customary goodies. The popcorn is cooked in healthier coconut oil, however, and alongside the Milk Duds and Dots are edamame and nuts.

"Films, of course, are the real reason one comes to a theater," says Gonzalo Ulivi, Silverspsot's co-president with his cousin Ilio Ulivi.

The screens at Silverspot will feature the latest Hollywood blockbusters as well as a smattering of independent and foreign films. Opening weekend presentations include "District 9," "Julie & Julia," "The Time Traveler's Wife," "Extract," "Inglourious Basterds" and "(500) Days of Summer," as well as a documentary about Vogue magazine called "The September Issue" and, in 3D,

Silverspot at Mercato is the first U.S. location for the boutique chain the Ulivi cousins started eight years ago in their native Caracas, Venezuela. Today there are five Silverspots in Venezuela and one in Argentina, and the Ulivis are remodeling a cinema in Chile as well as scouting additional locations around the world.

"Naples was the perfect match, and Mercato presented itself as the perfect home for Silverspot," says Gonzalo Ulivi. "We share the same consumer and the same mission, to create an experience where people will walk out feeling special."

Click the Read link below to view the full article.

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