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Pickerington, OH: Marcus Theatres to Add UltraScreen to Cinema

Posted on Wednesday, August 30th, 2006 and updated on Wednesday, August 30th, 2006 12:41 PM

The Marcus Cinema Pickerington is getting a 70-foot wide screen added to its list of amenities, according to a Marcus Theatres Corp. press release today. Dubbed the "UltraScreen" concept, Marcus has installed these super-sized screens in various locations around the country.

This installation will contain 400 seats in the now-expected stadium seating configuration and is due to open in May 2007.

Press Release

MILWAUKEE, Aug 30, 2006 (BUSINESS WIRE) -- Marcus Theatres Corporation, a division of The Marcus Corporation (NYSE:MCS), today announced plans to add a 70-foot-wide UltraScreen to its Marcus Cinema in Pickerington, OH. This will be the company's second UltraScreen in the Columbus area and the eighth operated by the Milwaukee-based circuit. The UltraScreen will be a new 400-seat auditorium addition to the company's existing 16-screen Pickerington Cinema.

"Pickerington moviegoers are about to experience films in an entirely new way," said Bruce J. Olson, president of Marcus Theatres(R). Audiences will see the best Hollywood blockbusters with unbelievably crystal clear, sharp images on a huge screen that is almost three-stories tall and three-times wider than the typical movie screen. "The UltraScreen takes moviegoing to a totally a new level of excitement that can never be experienced at home," said Olson.

"UltraScreen audiences will also hear movies as they have never heard them before. A remarkable new state-of-the-art digital sound system will feature Crown International's innovative Digital B-Chain(TM) and JBL Professional's Academy Award(R) winning ScreenArray(R) cinema system. Marcus Theatres has brought these systems together to create cinema audio experiences that are the first of their kind in theatres in North America," said Olson.

The Marcus Westown UltraScreen in Waukesha, Wisconsin. Copyright © 2006, 2002, SVJ Designs, LLC
All Rights Reserved

"The planned Pickerington UltraScreen will totally engage audiences in the experience of attending a movie. Marcus Theatres' UltraScreens in Wisconsin, Ohio, Minnesota and Illinois have proven to be extremely popular in attracting people from throughout their regions," Olson said.

The 400-stadium-seat auditorium addition to the Pickerington Cinema will also feature comfortable plush highback seats with cupholder arms, doublewide Love Seats and convenient access for wheelchair users.

Construction is scheduled to begin this fall and be completed in time for opening next May.

Marcus Theatres(R), a division of The Marcus Corporation (NYSE:MCS), is the ninth largest theatre circuit in the United States and currently owns or operates 501 screens at 44 locations in Wisconsin, Illinois, Minnesota and Ohio. In addition to the new UltraScreen auditorium in Pickerington, Marcus Theatres currently has three new theatres under construction in Green Bay, Sturtevant (Racine) and the Town of Brookfield, Wisconsin.

Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries. In addition to its Marcus Theatres division, the company's Marcus Hotels and Resorts division owns or manages 13 hotels and resorts in Wisconsin, Illinois, Ohio, Missouri, California, Minnesota and Texas and one vacation club in Wisconsin. For more information, visit Marcus Theatres' Web site at www.marcustheatres.com or The Marcus Corporation Web site at www.marcuscorp.com.

Certain matters discussed in this press release are "forward-looking statements" intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements may generally be identified as such because the context of such statements include words such as we "believe," "anticipate," "expect" or words of similar import. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties which could cause results to differ materially from those expected, including, but not limited to, the following: (1) the availability, in terms of both quantity and audience appeal, of motion pictures for our theatre division, as well as the maintenance of a suitable window between the date such motion pictures are released in theatres and the date they are released to other distribution channels; (2) the effects of increasing depreciation expenses and preopening and start-up costs due to the capital intensive nature of our businesses; (3) the effects of adverse economic conditions in our markets, particularly with respect to our hotels and resorts division; (4) the effects of adverse weather conditions, particularly during the winter in the Midwest and in our other markets; (5) the effects on our occupancy and room rates from the relative industry supply of available rooms at comparable lodging facilities in our markets; (6) the effects of competitive conditions in our markets; (7) our ability to identify properties to acquire, develop and/or manage and continuing availability of funds for such development; and (8) the adverse impact on business and consumer spending on travel, leisure and entertainment resulting from terrorist attacks in the United States, the United States' responses thereto and subsequent hostilities. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are made only as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

Source: The Marcus Corporation

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