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St. George, UT: Megaplex Theatres Coming to Desert Color

Posted on Thursday, February 15, 2024 2:54 PM

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Larry H. Miller Sports + Entertainment has announced that it will be opening a movie theater under the Megaplex Theatres brand to the Desert Color planned community and shopping center in St. George, Utah. According to a press release issued recently by the company (see below), project development has already begun.

The new entertainment complex will feature premium format auditoriums, food and beverage items, and arcade with prize redemptions, luxury bowling, a private event and party space, and more. Each auditorium will have powered luxury recliners, luxury box seats, and quiet rooms in some auditoriums. The premium large format "PlatinumX" auditorium will have a laser digital projection system and Dolby Atmos immersive sound system.

These features were recently completed at the Megaplex Theatres - The Junction in Ogden, and are coming to the Megaplex Theatres - Sunset, the Megaplex Theatres - Geneva in Vineyard, and the Megaplex Theatres - Legacy Crossing in Centerville. The company operates a total of 15 locations in Utah and Nevada, not counting this new one.

The press release contained quotes from principals from the company and from the Woodbury Corporation (the developer of Desert Color):

“We’re excited to partner with Woodbury Corporation to bring our newest entertainment concept to the residents of southern Utah,” said Michelle Smith, president, Larry H. Miller Sports + Entertainment. “As a company, we’re working to ‘Enrich Lives’ by developing meaningful places that build community, create jobs, and bring people together.”

“Megaplex is a best-in-class cinema and entertainment operator and will be a magnet of activity for Desert Color,” said Danny Woodbury, senior vice president, Woodbury Corporation. “Woodbury Corporation and its partners are committed to making this development a regional gathering space that offers the best in entertainment, dining and shopping.”

We are giving the theater the temporary name of Megaplex Theatres - Desert Color, but will update it as more information becomes available.

Movie Theaters Near Desert Color

Until it opens, moviegoers in the area will need to visit one of the other nearby theaters, including the Megaplex Theatres - Sunset Stadium and the Megaplex Theatres - Pineview in St. George.

Source: Larry H. Miller Sports + Entertainment Press Release. Image above: Megaplex Theatres Facebook page

Press Release

St. George, UT (February 14, 2024) — Larry H. Miller Sports + Entertainment announced further expansion of Megaplex Entertainment to St George’s Desert Color. The newest Larry H. Miller Megaplex Entertainment at Desert Color is being developed in partnership with Woodbury Corporation as part of the master-planned community and regional shopping center. Project development of Megaplex Entertainment at Desert Color is already underway with specific construction details coming soon.

The new entertainment complex will feature premium format auditoriums, luxury bowling with lane-side dining, a variety of food and beverage options, arcade with a prize redemption center, private event and party space, and more.

“We’re excited to partner with Woodbury Corporation to bring our newest entertainment concept to the residents of southern Utah,” said Michelle Smith, president, Larry H. Miller Sports + Entertainment. “As a company, we’re working to ‘Enrich Lives’ by developing meaningful places that build community, create jobs, and bring people together.”

“Megaplex is a best-in-class cinema and entertainment operator and will be a magnet of activity for Desert Color,” said Danny Woodbury, senior vice president, Woodbury Corporation. “Woodbury Corporation and its partners are committed to making this development a regional gathering space that offers the best in entertainment, dining and shopping.”

The first-of-its-kind LHM Megaplex Entertainment is currently under construction in Downtown Daybreak, a Larry H. Miller master-planned community in South Jordan, Utah. That Megaplex Entertainment complex will be located next to the new Salt Lake Bees ballpark, also scheduled to open in 2025.

Luxury renovations and enhancements are also underway at several Larry H. Miller Megaplex Theatres locations including:

  • LHM Megaplex Theatres at Sunset, also located in St. George
  • LHM Megaplex Theatres at Geneva in Vineyard, Utah
  • LHM Megaplex Theatres at Legacy Crossing in Centerville, Utah

When complete, each project will feature 100-percent heated, power luxury recliners, luxury box seats, and Quiet Rooms in select auditoriums, a state-of-the-art PlatinumX premium large format laser projection system with Dolby Atmos® sound, Coca-Cola soft drinks, expanded food and snack selections, and more. Each of the listed locations remains open during renovations, with select portions of the building closed during remodeling.

The Larry H. Miller Megaplex Theatres at The Junction in Ogden recently underwent a similar luxury makeover. Several additional Larry H. Miller Sports + Entertainment projects are also in various stages of active development.

For additional information on the newest Larry H. Miller Megaplex Entertainment at Desert Color, as well as to learn more about other Megaplex Entertainment projects, and to purchase movie tickets, or host a private event, please visit www.MegaplexTheatres.com.

About the Larry H. Miller Company

The Larry H. Miller Company (LHMCO) oversees the Miller family’s business platforms, including real estate, senior health, sports + entertainment, and investments. For more information, visit www.lhm.com.

About Larry H. Miller Sports + Entertainment

Larry H. Miller Sports + Entertainment (LHM Sports + Entertainment) manages Larry H. Miller Megaplex Theatres, Larry H. Miller Megaplex Entertainment, the Salt Lake Bees, and Big League Utah and its quest to bring a Major League Baseball expansion team to Salt Lake City.

About Larry H. Miller Megaplex

Larry H. Miller Megaplex offers both Larry H. Miller Megaplex Theatres and now, Larry H. Miller Megaplex Entertainment. LHM Megaplex Entertainment expands the organization’s legacy theatres concept to include state-of-the-art cinema entertainment centers (CECs) featuring cinema, luxury bowling, arcade, enhanced food and beverage options, Swig soft drinks and snacks, event space, and more. The first cinema CEC is coming to Downtown Daybreak in South Jordan. Larry H. Miller Megaplex Theatres operates 15 locations throughout Utah and Southern Nevada with a total of 173 screens, including five IMAX screens and seven PlatinumX premium large format (PLF) auditoriums.

About Desert Color

Desert Color is one of Southern Utah’s fastest growing master-planned communities built around connectivity, community and sustainability. Located alongside I-15 and Southern Parkway in St. George, Utah, the 3,500-acre resort style community offers various residential style homes and rental properties, dining, entertainment, shopping, hospitality and recreation – including a two-and-a-half-acre man-made lagoon.
One-hundred-eighty acres of the community is dedicated to commercial property that includes Big Shots Golf, a future 40-acre Intermountain Health Campus, a grocery store and dozens of restaurants and retail shops. This commercial project is a joint venture between Utah based companies Woodbury Corporation, PEG Development and GWC Capital. For more information visit www.DesertColor.com.



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