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Warner Bros. Affirms Its Commitment to Theatrical Releases

Posted on Thursday, April 23rd, 2020 and updated on Friday, April 24th, 2020 3:44 PM

Movie Photo © 2020 Warner Bros. Entertainment Inc.  All Rights Reserved.

In spite of moving its animated movie Scoob! straight to video on May 15, Warner Bros. committed Wednesday to releasing its movies in theaters. The news was published in a recent article by The Hollywood Reporter:

"We are committed to — and are excited about — releasing Tenet in theaters this summer or whenever theaters reopen. We remain supportive of the theatrical experience and our exhibition partners, and are confident that our tentpole titles, including Tenet and Wonder Woman 1984, are exactly the type of films that will have people eager to return to theaters," Warner Bros. CEO Ann Sarnoff said in a statement to The Hollywood Reporter.

[WarnerMedia chief John Stankey] also weighed in, saying in his own statement to THR: "Theatrical films have always been a major part of the our ecosystem. I fully expect that as we evaluate our business going forward, we will continue to champion creative work that is worthy of the theatrical experience.”

The clarification came after Stankey said the following during an investors call on Wednesday:

"This experience will change many things, including customer behaviors and expectations. We're evaluating our product distribution strategy, re-looking at volumes and the required support levels we need in a down economy. We're rethinking our theatrical model and looking for ways to accelerate efforts that are consistent with the rapid changes in consumer behavior from the pandemic," the exec added. "Now our focus is on defining and leveraging the new normal across all of our operations."

It's easy to see where one might get the impression that the theatrical release window was under pressure with a comment like that.

Click the Read link below to view the full article.

The next Warner Bros. release on its schedule is Christopher Nolan's Tenet on July 17, 2020.



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