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Louisville, KY: Showcase Cinemas Stonybrook Debuts with the New Look of a Cinema de Lux, National Amusements Signature Theater Concept

Posted on Wednesday, May 24th, 2006 and updated on Wednesday, May 24th, 2006 10:59 AM

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State-of-the-art Cinema de Lux to feature Chatters Bar & Grill, Director’s Halls, and luxury atmosphere. [Dedham, MA]—May 23 , 2006-- National Amusements, Inc., owner and operator of Showcase Cinemas, will unveil its new Cinema de Lux: Stonybrook 20 (formerly Showcase Cinemas Stonybrook) to the public on May 24, 2006. The Cinema de Lux concept takes movie going to a whole new level and is the high-end entertainment concept that National Amusements has successfully rolled out in select markets across the country. This is the second Cinema de Lux to open in the Louisville area. Showcase Cinema de Lux 16, located in the Louisville suburb of Okolona, opened in February 2004. Movie-goers can enjoy the new feature film X-Men: The Last Stand by Fox in this unique theatre environment. The experience begins with 3,259 seats and 20 state-of-the-art auditoriums, all stadium style with Dolby® Digital Surround EX sound. Three of these auditoriums will be known as “Director’s Halls” treating patrons to the ultimate in movie going with Ultra Leather rocking recliners, reserved seating for all performances, live pre-show intros, themed murals, escorted seating service and order at your seat concessions. In addition to the Director’s Halls, the atmosphere at Cinema de Lux will distinguish itself to patrons from the start. Upon entering, patrons will be greeted by the sounds of the baby grand piano on display in the lobby. Guests are free to relax in a lounge area outfitted with comfortable, home-style furniture and complimentary issues of current newspapers and magazines. The lobby will also feature Guest Services, a concierge style service desk assisting patrons with needs such as calling a taxi or purchasing tickets to Director’s Halls. The Cinema de Lux also includes an IMAX theatre which patrons have been enjoying since its opening in November of 2004. The IMAX theatre is currently showing Warner Bros. Pictures’ Poseidon, which has been transformed into the unparalleled image and sound quality of The IMAX Experience through revolutionary IMAX DMR® (Digital Re-mastering) technology. Also playing is the current IMAX® 3D release of Deep Sea 3D. The IMAX theatre, which seats 205 guests, features state-of-the-art IMAX MPX® technology. Patrons can also look forward to the following IMAX releases including: Warner Bros. Pictures’ Superman Returns (June 2006, featuring exciting scenes in IMAX 3D), as well as full-length IMAX 3D features starting with The Ant Bully (August 2006), Happy Feet (November 2006) and from Columbia Pictures, Open Season (September 2006). Tickets for all performances at Cinema de Lux: Stonybrook 20 can be purchased in advance at the theatre, by phone or online. Customers who purchase their tickets online can also take advantage of the print at-home ticketing option. Group sales, and special showings for educational organizations, can be coordinated by contacting Jeri Bruck at 502-499-6658. Cinema de Lux: Stonybrook 20 will offer patrons a wide variety of concessions from classic movie fare such as popcorn and soda, to well-known brands such as Sbarro® Pizza, NATHAN’s Famous® and Pretzel Depot. The theatre will also offer Breslers® ice cream and a coffee bar service area featuring Starbucks coffee and other specialty coffee beverages. Another experience that sets Cinema de Lux apart is Chatters Bar & Grill, a full-service restaurant featuring American fare in a relaxed, sophisticated setting. Menu items at Chatters include appetizers, sandwiches, burgers, pizza and a wide variety of other quick dining options. Chatters also features a full service bar with beer, wine and specialty drinks. About National Amusements, Inc. National Amusements, Inc., is a world leader in the motion picture exhibition industry operating more than 1,500 screens in the U.S., U.K., Latin America and Russia. National Amusements delivers a superior entertainment experience in theatres around the world under its Showcase, Multiplex, Cinema de Lux, and KinoStar brands. Based in Dedham, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service, MovieTickets.com, and is the parent company of both Viacom and CBS Corporation. Viacom is one of the leading global entertainment content companies, with world-class brands that include MTV Networks (MTV, VH1, Nickelodeon, Nick at Nite, Comedy Central, CMT: Country Music Television, Spike TV, TV Land, Logo and more than 100 networks around the world), BET, Paramount Pictures, Paramount Home Entertainment and Famous Music. CBS Corporation is a mass media company with operations in virtually every field of media and entertainment, with prominent brands including CBS, UPN, Showtime, CBS Television Stations, CBS Paramount Television, King World, CBS Radio, CBS Outdoor, Simon & Schuster, Paramount Parks, CBS Digital Media Group, CSTV Networks and CBS Consumer Products. Source: National Amusements Press Release

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