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Ann Arbor, MI: National Amusements Debuts IMAX® Theatre at Showcase Cinemas Ann Arbor

Posted on Tuesday, May 9th, 2006 and updated on Friday, April 30th, 2010 5:31 PM

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Press Release

National Amusements Debuts IMAX® Theatre at Showcase Cinemas Ann Arbor

Poseidon: The IMAX Experience and Deep Sea 3D to be featured films

[Dedham, MA—May 9, 2006] -- National Amusements, Inc., owner and operator of Showcase Cinemas, will unveil its new IMAX® Theatre at Showcase Cinemas Ann Arbor to the public on May 12, 2006.

Ann Arbor movie fans can now experience the best Hollywood event films in the most powerful and unique way in the world: The IMAX Experience®! The theatre will open with the new release of Warner Bros. Pictures’ Poseidon, which has been transformed into the unparalleled image and sound quality of The IMAX Experience through revolutionary IMAX DMR® (Digital Re-mastering) technology.

Also playing at select times will be the current IMAX® 3D release of Deep Sea 3D. The IMAX theatre, which seats 345 guests, features state-of-the-art IMAX MPX® technology. The 20-screen multiplex also features custom-designed, rocking-recliner seats arranged in stadium-style for easy viewing in all of its auditoriums. Patrons will have easy access to the spacious, lighted parking area with more than 2,000 spaces.

Showcase Cinemas Ann Arbor also offers patrons a wide array of concessions from classic movie fare such as popcorn and soda, to well known brands such as Sbarro® Pizza, NATHANS’s® Famous, Pretzel Depot, and Ben and Jerry’s.

“National Amusements is pleased to introduce the new IMAX theatre at Showcase Cinemas Ann Arbor and to offer this unique entertainment experience to our patrons, “ said Shari Redstone, president, National Amusements, Inc. “We are committed to providing the best and most innovative entertainment experience in our theatres. The new IMAX theatre delivers on that commitment to our customers.”

Hollywood’s leading filmmakers are releasing more and more films using the proprietary IMAX DMR technology, which digitally enhances the image and sound quality of standard 35mm motion pictures for exhibition in IMAX theatres. The resulting images have a level of clarity and sharpness that consumers expect from an IMAX Experience®. “We are thrilled to work with our partners at National Amusements to bring The IMAX Experience to moviegoers in Ann Arbor,” said Phil Groves, senior vice president; Film Distribution & Development. “Interest and excitement of this unique movie-going experience is rapidly growing with studios, moviegoers and exhibitors.”

At the new Showcase Cinemas Ann Arbor IMAX theatre, patrons will be immersed in the larger-than-life, crystal clear images projected onto a wall-to-wall, floor-to-ceiling screen, and 14,000 watts of digital surround sound as they view this theatre’s first featured IMAX films.

Poseidon will bring patrons to a new depth. When a rogue wave capsizes a luxury cruise ship in the middle of the North Atlantic Ocean, a small group of survivors find themselves unlikely allies in a battle for their lives. As the unstable vessel rapidly floods with water, they face unimaginable odds and life-altering decisions in their desperate fight to the surface. Director Wolfgang Petersen and screenwriter Mark Protosevich have created a stunning movie to showcase the talents of Josh Lucas, Kurt Russell, Richard Dreyfuss, Jacinda Barrett, Jimmy Bennett, Emmy Rossum, Mike Vogel, Kevin Dillon, Freddy Rodriguez, and Mai Maestro.

Deep Sea 3D, through the magic of IMAX 3D technology, will transport audiences below the ocean surface to swim with some of the planet’s most unique, dangerous and colorful creatures, from the unusual Wolf Eel to the Giant Pacific Octopus. Moviegoers will be face-to-face with these underwater inhabitants to witness their peculiar and amazing behavior as they rely on one another for survival. This spectacular movie, narrated by Johnny Depp and Kate Winslet, and directed by world-renowned underwater cinematographer, Howard Hall, features an original score by Danny Elfman.

Patrons can look forward to the following IMAX releases including: Warner Bros. Pictures’ Superman Returns (June 2006, featuring exciting scenes in IMAX 3D), as well as full-length IMAX 3D features starting with The Ant Bully (August 2006), Happy Feet (November 2006) and from Columbia Pictures, Open Season (September 2006).

Tickets for all performances at Showcase Cinemas Ann Arbor can be purchased in advance at the theatre, by phone or online. Group sales can be coordinated by contacting Debbie Heller at 866-581-9138 x 301.

About National Amusements

National Amusements, Inc., is a world leader in the motion picture exhibition industry operating more than 1,500 screens in the U.S., U.K., Latin America and Russia. National Amusements delivers a superior entertainment experience in theatres around the world under its Showcase, Multiplex, Cinema de Lux, and KinoStar brands. Based in Dedham, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service, MovieTickets.com, and is the parent company of both Viacom and CBS Corporation.

IMAX®, IMAX® 3D, IMAX DMR®, IMAX MPX® and The IMAX Experience® are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.

Source: National Amusements Press Release

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