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Malco Theatres to Get NCM Events

Posted on Friday, March 7th, 2008 10:35 AM

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National CineMedia, the company behind the NCM Fathom events, such as the Metropolitan Opera and Celine Dion's "A New Day" concert, has announced that they have entered into an agreement with Malco Theatres to install its broadcast network equipment in four initial locations, with more to follow.

According to the press release, the four initial Malco Theatres locations will be in Memphis, Tennessee, Madison, Mississippi, Fayetteville, Arkansas, and Fort Smith, Arkansas.

These new installations will join other theaters that have already installed NCM's systems, including Goodrich Quality Theatres, Kerasotes ShowPlace Theatres, Marcus Theatres, and National Amusements. NCM's Digital Broadcast Network now includes 400 theaters.

The first NCM event to be shown in the Malco locations is The Metropolitan Opera: Peter Grimes - NCM Event.

Source: NCM Press Release

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