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Best Buy Offering $50 Gift Card for Customers Who Bought HD DVD Players

Posted on Wednesday, March 19th, 2008 10:25 AM

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Back on January 23rd, I mentioned in my Journal article Some Ideas to Get HD DVD Owners to Help Blu-ray in Its Struggle Against DVD for Mainstream Acceptance that there was speculation floating around various circles that doing some sort of "peace offering" to HD DVD owners would be a great way to encourage them to adopt the Blu-ray format.

In the past several weeks, I've heard reports from Japan and Europe about stores offering trade-in programs, and Circuit City has an unadvertised, your-mileage-may-vary extended return policy on HD DVD players purchased within a particular time frame.

Today, EngadgetHD has a story about Best Buy offering customers who purchased HD DVD players and Xbox Add-on drives a complimentary $50 gift card. "Oh, that's lame," was my initial reaction. They are giving you $50 for a perfectly good upconverting DVD player that also plays the HD DVD discs you own? How generous! (not)

But no, they are not asking you to turn your hardware in to get your gift card! If you bought your HD DVD player or add-on drive from Best Buy before February 23, 2008, you are eligible to receive the $50 gift card and you don't have to turn in your player or discs to get it.

Even if you didn't buy your HD DVD player from Best Buy, they may have some good news for you. Effective Friday, March 21, they are adding HD DVD players and HD DVD discs to their Trade-in program, so if you're looking to get out of the format completely, they may offer you better or worse terms than selling it on eBay.

The details are at Best Buy's HD DVD Action Center, so check it out and start digging for that receipt!

Nice move, Best Buy! So, Amazon.com and WalMart, how about matching this wonderful customer service program to your customers??

By the way, if you're thinking of using that $50 gift card towards a Blu-ray player, check out my Journal article Looking for a Blu-ray Player? The Only Good Choice Right Now Is...

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