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MPAA Rating for "New in Town" Changed to PG to Appeal to More Families

Posted on Friday, January 23rd, 2009 12:11 PM

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Movie studio Lionsgate announced this week that they have made some last-minute changes to the upcoming Renée Zellweger romantic comedy New in Town to make it more "accessible and acceptable to the entire family" after they reportedly received strong word of mouth from family-friendly audiences.

The movie was originally rated PG-13 for brief strong language and is now rated PG for language and some suggestive material. According to the studio's press release, they removed some "strong language" from the movie. To read more about what the MPAA considers when doing its ratings, please see our MPAA Ratings Information document.

This is an interesting turn of events, as many movies strive for the PG-13 rating, in the hopes of attracting a wide base of people that may not be able to attend R movies, but are turned off by PG movies, thinking that they are too bland or something. If their move is successful, Lionsgate may start a trend of targeting movies to PG, or at least not artificially inserting language in order to trigger the MPAA's PG-13 alarms when such content isn't necessary to the story.

New in Town stars Zellweger as an ambitious executive from Miami who accepts a temporary reassignment to the middle of nowhere in the hopes of landing a big promotion when it's over. What begins as a straightforward job assignment becomes a life-changing experience as Lucy discovers greater meaning in her life and, most unexpectedly, the man of her dreams (Harry Connick Jr.).

The movie opens in theaters next Friday, January 30th, 2009.

For more information, including a more complete cast listing, plot summary, the trailer, and links to the official web site and more, please visit the Information Page for New in Town!

Source: Lionsgate Press Release

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