Have an Account? E-Mail Address Passcode
| Register Now
Watch "The Answer Man" on VOD Before It Opens in Theaters

Posted on Thursday, July 16th, 2009 5:25 PM

Remove ads with our VIP Service

Share This Page

Related Movies/Theaters
Reader Comments
Reader Voice
No comments found. Be the First!
Add Your Comments
Recent Home Theater Articles

More Home Theater Articles
Journal Main Page
Subscribe to Journal RSS feeds

The comedy The Answer Man opens in theaters on Friday, July 24, 2009, but can watch it now, legally!

Amazon.com is offering the movie for a 48-hour rental through their Video on Demand service:

The Answer Man (Pre-Theatrical Rental)

Amazon Video on Demand content can be watched on your Windows and Mac computer, as well as on your TV through the following devices:

  • Xbox 360
  • Windows Media Center PC
  • TiVo DVR
  • Roku Digital Video Player
  • Sony Bravia TV
  • Panasonic VIERA CAST TV

Why would the studio behind the movie do this, you ask? The answer is in knowing which company it is, and that company is Magnolia Pictures.

They have done this for other movie releases in the past, including The Girlfriend Experience, The Architect, and others. (Surveillance, starring Julia Ormand and Bill Pullman is also currently in simultaneous release in theaters and Amazon Video on Demand ) Magnolia Pictures is the theatrical and home entertainment distribution arm of Todd Wagner and Mark Cuban's 2929 Entertainment. Marc Cuban has been a vocal supporter of shaking things up in the movie distribution business. His blog post, What Business are theaters in?, back in 2006 posed the question of what value movie theaters bring to the movie-watching experience, and whether movies should be released in multiple venues simultaneously.

Lauren Graham and Jeff Daniels in THE ANSWER MAN, a Magnolia Pictures release. Photo courtesy of Magnolia Pictures.Movie theaters hate the idea, and many refuse to play any movies that they don't have exclusive exhibition rights to. Fortunately for 2929 Entertainment, they also own the Landmark Theatres movie theater chain, so they are able to make sure that their movies see some decent theatrical distribution as well as Video on Demand, Pay per View, and other venues that they decide to release their movies in.

The Answer Man is the latest movie to be released simultaneously, and it contains the best-known cast list of any of their movies so far. These movies aren't "direct to video" caliber releases, and I think sooner or later, the idea is going to catch on at other studios with well-known directors and casts, and it is at that point that movie theaters are going to have to realize that they are going to have to work harder for the money contained in the wallets of movie enthusiasts.

The movie will also be playing on the HDNet Movies cable/satellite channel (also owned by 2929 Entertainment) next week Wednesday, July 22, 2009.

For more information about the movie, including trailers, videos, and photos from the movie, please see the Information Page for The Answer Man.

Add Your Comments

Reader VoiceReader Comments

No comments found. Be the first and let us know what you think!

Add Your Comments

Warning: Please login
Commenting on Journal Articles is available only to our readers who have customized this site, which makes it easier for you to complete the form and for us to contact you with any questions or concerns about your comments.

Please login or register a new account before continuing.

Already Registered?

Log in to retrieve your saved settings.

E-Mail Address:
BigScreen Passcode:

Forget Your Passcode?

Send My Passcode To Me

Not Registered? Create a New Account!

E-Mail Address
In case we need to contact you. A valid E-Mail address is required, profiles with invalid addresses will be removed.
Please Confirm Your E-Mail Address
ZIP Code
This helps us display theaters that are near you.

Our registered members enjoy more features, including:

Basic accounts are free -- sign up today!

Concerned About Privacy?

So are we! We won't sell, trade, or share your personal information with anyone unless required by law. For more information, please read our Privacy Policy.

Home - About Us - Ad Info - Feedback
Journal/Blog - The Marquee - Movie Links - News and Events - Now Showing - Reader Reviews
Customize - VIP Service

The BigScreen Cinema Guide is a service of SVJ Designs LLC. All graphics, layout, and structure of this service (unless otherwise specified) are Copyright © 1995-2018, SVJ Designs. The BigScreen Cinema Guide is a trademark of SVJ Designs. All rights reserved.

'ACADEMY AWARDS®' and 'OSCAR®' are the registered trademarks and service marks of the Academy of Motion Picture Arts and Sciences.
Find Us on Facebook