Have an Account? E-Mail Address Passcode
| Register Now
Frisco, TX: AMC Stonebriar 24 to Get IMAX Screen, But Doesn't Measure Up

Posted on Wednesday, September 16th, 2009 2:38 PM

Remove ads with our VIP Service

Share This Page

Related Movies/Theaters
Reader Comments
Reader Voice
No comments found. Be the First!
Add Your Comments
Recent News Headlines Articles

More News Headlines Articles
Journal Main Page
Subscribe to Journal RSS feeds

The Frisco Enterprise Star is reporting that the AMC Stonebriar 24 in Frisco, Texas will see the debut of a new IMAX screen on Friday, September 18, 2009. Unfortunately, it appears that the new screen will be closer to what some call "LIEMAX" than the super-sized screen that most people associate with the IMAX brand.

The typical IMAX movie theater screen measures 72' wide by 53' high. Wikipedia states that the largest IMAX screen is in Sydney, Australia and measures 117' wide by 96' high. According to a 2003 press release from IMAX, the smaller systems they began installing can have screen sizes up to 70' wide by 44' high.

Illustration Copyright 2009 SVJ Designs, LLC. All Rights Reserved.The Stonebriar's IMAX screen will be 52'x29', which is typical for recent conversions of traditional movie screens to the IMAX format. While this size is large by traditional movie screen standards, it's only 40% of the total screen area of a 72'x53' IMAX screen. The difference can be seen in the graphic to the right. Which would you rather see a movie on?

This significant difference isn't exactly the maximum experience that one might expect when going to a movie with the IMAX label on it. What gets on the nerves of many customers is that IMAX presentations often come with additional fees for that "IMAX Experience" that is promised by the brand name.

This prompted Lita Beck from the Dallas-Fort Worth NBC affiliate to write an article titled "Fake" IMAX Coming to Stonebriar Center. Ouch, I can't imagine IMAX nor AMC wants to see headlines like that!

These IMAX conversions with smaller screens seem to be the norm, especially with AMC Theatres locations. If you don't believe that it's worth the extra money to see movies in these smaller IMAX screens, it's up to you to educate yourself about the differences and support the theaters that are showing movies the way you want to see them.

If you're in the Dallas/Fort Worth area and you're looking for the big screen experience with IMAX movies, it appears that the Cinemark 17 and IMAX Theatre in Dallas has a "real" IMAX screen. We're trying to find out just what size it is, and I'll update this post when we do.

Don't be afraid to let the managers know how you feel (nicely, of course) because the message needs to get back to the decision makers that audiences demand a level of bang for their buck, and right now it seems that they believe you'll pay extra for the smaller screens.

As long as you're letting your voice be heard, be sure to add your comments below so that your opinions about whether 60% less is still worth 100% of the price can be shared with our readers!

Add Your Comments

Reader VoiceReader Comments

No comments found. Be the first and let us know what you think!

Add Your Comments

Warning: Please login
Commenting on Journal Articles is available only to our readers who have customized this site, which makes it easier for you to complete the form and for us to contact you with any questions or concerns about your comments.

Please login or register a new account before continuing.

Already Registered?

Log in to retrieve your saved settings.

E-Mail Address:
BigScreen Passcode:

Forget Your Passcode?

Send My Passcode To Me

Not Registered? Create a New Account!

E-Mail Address
In case we need to contact you. A valid E-Mail address is required, profiles with invalid addresses will be removed.
Please Confirm Your E-Mail Address
ZIP Code
This helps us display theaters that are near you.

Our registered members enjoy more features, including:

Basic accounts are free -- sign up today!

Concerned About Privacy?

So are we! We won't sell, trade, or share your personal information with anyone unless required by law. For more information, please read our Privacy Policy.

Home - About Us - Ad Info - Feedback
Journal/Blog - The Marquee - Movie Links - News and Events - Now Showing - Reader Reviews
Customize - VIP Service

The BigScreen Cinema Guide is a service of SVJ Designs LLC. All graphics, layout, and structure of this service (unless otherwise specified) are Copyright © 1995-2018, SVJ Designs. The BigScreen Cinema Guide is a trademark of SVJ Designs. All rights reserved.

'ACADEMY AWARDS®' and 'OSCAR®' are the registered trademarks and service marks of the Academy of Motion Picture Arts and Sciences.
Find Us on Facebook