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Omaha, NE: New Marcus Midtown Crossing Cinema Opens To Public

Posted on Friday, November 13th, 2009 4:28 PM

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Photo courtesy of The Marcus CorporationThe Marcus Midtown Crossing Theatre in Omaha, Nebraska opened to the public on Friday, November 6, 2009, according to a press release issued by The Marcus Corporation this week.

The new movie theater is a four-level five-screen location in the new Midtown Crossing at Turner Park development. Marcus has a long-term contract to manage the theater for Mutual of Omaha, which owns the development.

"We are thrilled to announce the opening of the Marcus Midtown Cinema in Omaha's most exciting new neighborhood," said Bruce J. Olson, president of Marcus Theatres. "This upscale entertainment destination is unique to Omaha and the region. Special features include our CineDineSM in-theatre dining concept, two sophisticated urban cocktail lounges, meeting and event space, full catering service and a striking four-story glass façade with breathtaking views of the Midtown skyline and Turner Park."

Each auditorium offers customers reserved seating, a chef-prepared menu, and a selection of beer, wine, cocktails, and specialty drinks.

The largest auditorium seats 208 people, with a VIP reserved seating area in the balcony for just over 100 people. Wide leather chairs and personal service are included in the VIP section, as well as a $5 voucher for food and drinks.

The theater also contains two cocktail lounges, "Glo" and "Vue." "Glo" is described as a contempory lounge with views of the city. "Vue" is described as an "intimate atmosphere before or after the movie." It also has views of the Omaha skyline.

A video of the Grand Opening Event was posted on YouTube and appears below. The video quality is poor, and the soundtrack is annoying, but it provides some views of the new theater.

The Midtown Crossing development is the first by Marcus Theatres since its acquisition of seven Douglas Theatres locations in 2008. The project was originally announced in July 2008 and the company met its November 2009 opening target.

The full press release appears below.

Press Release

Marcus Theatres® Opens New Marcus Midtown Cinema in Omaha, Neb.

State-of-the-art entertainment destination includes movies, CineDineSM in-theatre dining, two cocktail lounges and the latest digital cinema technology

November 11, 2009

MILWAUKEE--(BUSINESS WIRE)--Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), today announced the opening of the Marcus Midtown Cinema, a one-of-a-kind, four-level, five-screen entertainment destination in Omaha, Neb. Located in Midtown Crossing at Turner Park, a Mutual of Omaha mixed-use urban development project, Marcus Theatres has a long-term contract to manage the theatre for Mutual of Omaha.

The theatre opened its doors on Friday, November 6, with an exclusive week-long engagement of the film Lovely, Still, which was written and directed by Omaha native Nik Fackler. Oscar®-winning actor and star of the movie, Martin Landau, made special guest appearances throughout opening weekend. Video of the Marcus Midtown Cinema’s Grand Opening Party can be viewed on YouTube by visiting http://www.youtube.com/watch?v=NP1o176Um6M.

“We are thrilled to announce the opening of the Marcus Midtown Cinema in Omaha’s most exciting new neighborhood,” said Bruce J. Olson, president of Marcus Theatres. “This upscale entertainment destination is unique to Omaha and the region. Special features include our CineDineSM in-theatre dining concept, two sophisticated urban cocktail lounges, meeting and event space, full catering service and a striking four-story glass façade with breathtaking views of the Midtown skyline and Turner Park.”

“Guests will enjoy an outstanding movie and dining experience in all five luxurious CineDine auditoriums. Each auditorium offers reserved seating, an extensive chef-prepared menu and a wide selection of beer, wine, cocktails and specialty drinks. Guests are served by personal wait staff and can dine in comfort in specially designed theatre swivel chairs with countertop tables,” said Olson.

Olson said one of the many highlights of the Marcus Midtown Cinema is its largest auditorium, which seats 208 and includes a VIP reserved-seating area in its balcony level for 102 guests. “Our largest auditorium is the premier experience in moviegoing. The VIP area includes plush, wide, comfortable leather chairs with side tables and an extraordinary level of personal service. Admission to the VIP area also includes a $5 voucher for food and beverage purchases. This amazing setting has also been specially designed for corporate functions and events as well,” added Olson.

Olson noted that four of the five auditoriums also offer traditional theatre seating, giving guests the option of enjoying the latest Hollywood blockbusters without tableside food and beverage service. The cinema’s theatre level also has a main box office and concession stand, as well as a two-story atrium with relaxing music from a baby-grand piano in the spacious lobby area.

Marcus Midtown Cinema’s two metropolitan cocktail lounges, Glo and vue, also opened on Friday, November 6. “Glo, a sophisticated, contemporary lounge, is the perfect spot for people to relax and unwind while enjoying the sights of the city,” explained Olson. “The posh lounge features a glowing neon backlit bar, oversized leather seating and flat-screen monitors showing the latest in entertainment, sports and news. In addition to specialty crafted cocktails, guests can enjoy small-plate dining from a creative menu inspired by American, European and Asian cuisines. Our second cocktail lounge, vue, offers adults an intimate atmosphere before or after the movie. Located on the mezzanine level, this sophisticated lounge offers wine, spirits, light appetizers and desserts and has incredible views of the Midtown Omaha skyline.”

“The Marcus Midtown Cinema offers a unique moviegoing and dining experience in a stylish state-of-the-art theatre,” said Olson. “This exquisitely designed entertainment destination takes moviegoing to the next level, and we are happy to bring this experience to residents and guests at Midtown Crossing.”

The Marcus Midtown Cinema is the company’s latest expansion into Nebraska. In June 2008, Marcus Theatres purchased approximately 11 acres of vacant land in the Southport West development in La Vista, Neb. Both the Midtown Crossing project and the Southport West developments follow the prior acquisition by Marcus Theatres of seven Douglas Theatres locations in Omaha and Lincoln, Neb. in April 2008.

About Midtown Crossing at Turner Park

Owned by Mutual of Omaha and developed by ECI Investment Advisors, Midtown Crossing at Turner Park is a 15-acre, $300 million mixed-use urban development in the heart of Omaha’s historic midtown neighborhood. Built around an expanded and revitalized Turner Park, the million-square-foot development includes nearly 600 condominium and apartment units as well as more than 220,000 square feet for restaurants, retailers and entertainment venues along with parking for more than 3,000 vehicles. For more information, please visit www.midtowncrossing.com.

About Marcus Theatres

Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), is the seventh largest theatre circuit in the United States. With the opening of the Marcus Midtown Cinema, the company currently owns or operates 668 screens at 54 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio, and one family entertainment center in Wisconsin. For more information, please visit www.marcustheatres.com.

About The Marcus Corporation

Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries. In addition to its Marcus Theatres division, the company’s lodging division, Marcus Hotels and Resorts, owns or manages 19 hotels, resorts and other properties in ten states. For more information, visit the company’s web site at www.marcuscorp.com.

Certain matters discussed in this press release are “forward-looking statements” intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements may generally be identified as such because the context of such statements include words such as we “believe,” “anticipate,” “expect” or words of similar import. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties which may cause results to differ materially from those expected, including, but not limited to, the following: (1) the availability, in terms of both quantity and audience appeal, of motion pictures for our theatre division, as well as other industry dynamics such as the maintenance of a suitable window between the date such motion pictures are released in theatres and the date they are released to other distribution channels; (2) the effects of increasing depreciation expenses, reduced operating profits during major property renovations, and preopening and start-up costs due to the capital intensive nature of our businesses; (3) the effects of adverse economic conditions in our markets, particularly with respect to our hotels and resorts division; (4) the effects of adverse weather conditions, particularly during the winter in the Midwest and in our other markets; (5) the effects of the relative industry supply of available rooms at comparable lodging facilities in our markets on our occupancy and room rates; (6) the effects of competitive conditions in our markets; (7) our ability to identify properties to acquire, develop and/or manage and continuing availability of funds for such development; and (8) the adverse impact on business and consumer spending on travel, leisure and entertainment resulting from terrorist attacks in the United States, the United States’ responses thereto and subsequent hostilities. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are made only as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

Source: The Marcus Corporation Press Release

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