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Janesville, WI: Wildwood Rock Theatre Closes, Movies 10 to Get 6 More Screens in October

Posted on Monday, September 13th, 2010 8:54 AM and updated on Monday, September 13th, 2010 10:02 AM

The Wildwood - Rock Theatre in Janesville, Wisconsin closed after the last movies were shown on Monday, September 6, 2010. The official web site doesn't mention a reason for the closing, but it did mention that the Wildwood - Movies 10 nearby will be opening six more screens in October.

The Janesville Gazette ran a story in October 2009 about plans for the Movies 10 location that were being considered by the City of Janesville:

The owner of Wildwood Theatres is asking the city for permission to expand its Movies 10 complex at 3100 Deerfield Drive in the Pine Tree Plaza.

Wildwood also owns the Rock Theatres, 1620 Newport Road. The owner would close Rock Theatres after an expanded Movies 10 opens, according to a memo to city council members.

Rock Theatres, which is 17 years old, would be “marketed for another use and owner,” the memo states. “Given the location and the number of theaters already in the community, it is unlikely that the re-use of the structure will be for theaters in the future. That property is zoned B2, Community Shopping District, which allows numerous commercial uses.”

Gale Price, manager of building and development services for the city, said he’s not surprised to hear that Rock Theatres might close. Its location is “terrible,” out of sight of nearby Milton Avenue and patrons, Price said.

The Rock Theatre opened in 1992 and was owned by Wildwood Theatres (which also owns the Movies 10).

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