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Madison, WI: Marcus Plans New Cinema for Southeast Madison

Posted on Tuesday, August 8th, 2006 and updated on Tuesday, August 8th, 2006 5:05 PM

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Pat Schneider of The Capitol Times is reporting that Marcus Theatres is planning a 1,484-seat cinema complex in the Tradewinds Business Centre, which is located on Madison's southeast side (view map of area).

In nearby Monona, the company also operates South Towne Cinemas, which will be closed later this year, said Carlo Petrick, communications manager for Marcus.

Petrick characterized the proposed 12-screen stadium-style cinema, with room to add three screens, as a medium-sized complex. He said no construction date has yet been set.

Before you sell your house and move just to be close to a new movie theater, keep in mind that such developments can take a long time to begin construction, and some don't get built at all due to a variety of factors.

Back on August 4, 2004, Marcus Theatres announced plans to build a new 14-screen theater in Green Bay, Wisconsin. The groundbreaking for the 12-screen theater (note the screen count change) was held on May 25, 2006 (view story). A planned location in East Troy, Wisconsin, which was announced in December 2004, has yet to progress past the planning stages. This is not unusual in the commercial construction business, and is by no means unique to Marcus Theatres.

The proposed theater will be located in an area that is easily accessible from the beltline, and once the South Towne Cinema is closed, the closest movie theaters will be the Marcus Eastgate six miles away on the Northeast side of town, the Hilldale Theatre (almost eight miles away), and the Star Cinema in Fitchburg (just over eight miles to the West).

The strongest competition will come from the Star Cinema location, with its 14 screens, including an IMAX screen and four THX-certified screens. Marcus does not have any IMAX installations, and discontinued its THX certifications a couple of years ago.

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