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Regal Guest Response System(SM) Launched in 13 Theatres; New Customer Service Initiative

Posted on Thursday, August 10th, 2006 and updated on Thursday, August 10th, 2006 12:17 PM

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Press Release 

KNOXVILLE, Tenn.--(BUSINESS WIRE)--Aug. 2, 2006--Regal Entertainment Group (NYSE:RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announced details of the Regal Guest Response System(SM) (RGRS). With RGRS, patrons can utilize an in-theatre paging device to alert management of any disturbances in an auditorium. In addition to Regal's existing program of auditorium checks by staff members, the RGRS provides another way for management to be better informed and to react more quickly.

"As a leader in the movie exhibition industry, Regal is proud to announce another innovation in guest service. Regal Entertainment Group wants to ensure that our patrons have the best possible moviegoing experience in our theatres. If something needs attention, we want to know about it and respond as quickly as possible," stated Dick Westerling, Regal Entertainment Group Senior Vice President of Marketing and Advertising. "With the Regal Guest Response System, our patrons provide us extra eyes and ears, and can immediately report concerns without leaving their seat. The Guest Response System is a great addition to our guest service initiatives."

Regal Entertainment Group theatres participating in the Guest Response System invite selected patrons to carry a paging device with them into the auditorium. The Guest Response device is a hand-held pager with four buttons. Each button alerts local management of a different problem such as: sound, picture, disturbance or piracy. When the patron pushes a button, a message goes to a device worn by a manager which tells them the nature of the concern, and in which auditorium.

The Guest Response System is currently being tested in 13 Regal Entertainment Group theatres across the country. After evaluating input from both managers and guests, Regal intends to roll out the program nationwide.

The Regal Guest Response System(SM) is available at theatres in these markets:

Atlanta, GA
Regal Atlantic Station Stadium 16
371 17th Street, Atlanta, GA

Baton Rouge, LA
UA Citiplace Stadium 11
2610 Citiplace Drive, Baton Rouge, LA

Knoxville, TN
Regal Pinnacle Stadium 18
11240 Parkside Drive, Knoxville, TN

Los Angeles, CA
Edwards Ontario Palace 22 & IMAX
4900 E. 4th Street, Ontario, CA

Edwards South Gate Stadium 20
8630 Garfield Avenue, South Gate, CA

Miami, FL
Regal Kendall Village Stadium 16
8595 S.W. 124 Avenue, Miami, FL

New York, NY
Regal Battery Park Stadium 11
102 North End Avenue, New York, NY

Orlando, FL
Regal The Loop Stadium 16
3232 N. John Young Parkway, Kissimmee, FL

Philadelphia, PA
Regal Brandywine Town Center 16
3300 Brandywine Parkway, Wilmington, DE

Regal Downingtown Stadium 16
100 Quarry Road, Downingtown, PA

San Antonio, TX
Regal Northwoods Stadium 14
17640 Henderson Pass, San Antonio, TX

San Francisco, CA
Regal Deer Valley Stadium 16
4204 Lone Tree Way, Antioch, CA

Washington, DC
Regal Gallery Place Stadium 14
701 Seventh Street NW, Washington, DC

About Regal Entertainment Group

Regal Entertainment Group (NYSE:RGC) is the largest motion picture exhibitor in the world. The Company's theatre circuit, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres, operates 6,383 screens in 542 locations in 40 states and the District of Columbia. Regal operates approximately 18% of all indoor screens in the United States including theatres in 43 of the top 50 U.S. markets and growing suburban areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations and, through its investment in National CineMedia, LLC, further realize cinema advertising, marketing and other revenue enhancing opportunities by utilizing Regal's existing asset base. Additional information is available on the Company's Web site at www.REGmovies.com.

Source: Regal Cinemas Press Release 

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