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AMC Dropping Free MovieWatcher Program in Exchange for $12/yr "Stubs" Program

Posted on Wednesday, March 2nd, 2011 3:48 PM

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AMC Entertainment is dropping its free "MovieWatcher" rewards program in exchange for a new program they are calling "AMC Stubs" which will cost $12 per year.

The AMC Stubs web site declares the following benefits of the new program:

  • $10 AMC Stubs Reward for every $100 you spend at AMC Theatres.
  • Free upgrades on popcorn and fountain drinks.
    If you pay for a small, you can get a medium. If you pay for a medium, you can get a large.
  • Online ticket purchase fees waived.
    All online ticket purchase fees are waived on movietickets.com and fandango.com.
  • Your online ticket stub collection.
    This will keep track of what movies you've seen and when, but obviously, only at AMC locations.

AMC Stubs has an annual fee of $12, which is $1 more per month than the MovieWatcher program it replaces (which was free if you're having trouble with the math).

Existing MovieWatcher members in Austin, Norfolk, Minneapolis,  and Houston already lost their MovieWatcher status, but the web site says that all other locations have until 3/31/11 to earn points and collect their rewards on the old program.

This program would be great if it were free, but for $12, I would think that you would need to be an avid moviegoer that goes exclusively to AMC theater locations and that always buys concessions to make this worthwhile.

If you've got some extra money and you're looking to upgrade your moviegoing experience, why not start at the beginning? Since you're reading this, you most likely use The BigScreen Cinema Guide to get your showtimes and information about movies and theaters that are playing them. So why not improve that experience by signing up for our VIP Service?

For just $9.95 per year, the ads on this site magically disappear, and you get access to all kinds of cool enhanced features that are only available to our VIP readers. Plus, you'll have $2.05 left to spend elsewhere!

Thanks to reader Ron H. for passing this information along to us!

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Please Note: These comments are submitted by the readers of The BigScreen Cinema Guide and represent their own personal opinions, and do not represent the views of The BigScreen Cinema Guide, or any of its associated entities.

Mar 18, 2011 - BigScreen Reader  

I think this stubs is actually worse...The FREE amc card offered plenty and had free popcorn every wensday..this new card does not offer anything like that. Thanks AMC! 

Apr 11, 2011 - BigScreen Reader  

I agree with BigScreen Reader. The AMC Stubs program is a bad idea.

To get a new card you have to pay AMC $12.00 a year. You then have to spend another $100.00 in order to get the first $10.00 back. If you want the last $2.00 back of your membership fee, you then have to spend another $100.00.

This is not a loyalty program. This is corporate greed pure and simple. Save your $12.00 and keep your options open. Allow yourself the opportunity to visit other theaters without the worry of trying to recover your costs. 

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