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Netflix Splits In Two, Sending Streaming and Discs to Separate Corners

Posted on Thursday, September 22nd, 2011 8:36 PM

If you follow the entertainment industry at all, you've probably heard by now that Netflix announced on Monday that it was splitting the company into two pieces. Their streaming service will stay under the Netflix brand, and the popular discs-by-mail service will be spun off into a new brand called Qwikster.

The announcement was made by CEO Reed Hastings on the Netflix blog Sunday, and via an E-Mail to all customers on Monday.

The two services will be completely separate, with separate web sites, separate and disconnected movie queues, and separate billing on your credit card statement.

This news was quite a surprise to just about everyone, and to be honest, if it hadn't been sent to my E-Mail inbox, I would have suspected that the Netflix web site had been hacked.

Over the past couple of days, I've been trying to figure out what to say, and how much to say, about my opinions of this change. While not at a loss for words, I've decided to take the stance of saying nothing rather than hurling insults in the direction of the company that I've been loyal to, recommended others to subscribe to, and until now, found great value in.

Perhaps this will all make sense in the future, and we'll look back and wonder what we were worried about. Or perhaps, we'll look back and wax nostalgic about the company that once was the best at what it did.

What Do You Think?

Do you think that splitting the streaming and by-mail services is a good idea? Will this change how you view Netflix and if you are a customer, which service will you continue subscribing to? Share your thoughts by leaving your comments below!

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Please Note: These comments are submitted by the readers of The BigScreen Cinema Guide and represent their own personal opinions, and do not represent the views of The BigScreen Cinema Guide, or any of its associated entities.

Sep 22, 2011 - BigScreen Reader  

Where to begin?

Netflix was the darling of everyone, it seems. Customers were loyal and happy. Netflix was happy to get added to every piece of hardware the could connect to a TV. Movie studios and TV networks seemed quite happy to provide their movies and shows.

Then came the price hike in August when they wanted more money for streaming movies to me, which followed a price hike that was done just 8 months earlier. Then came the loss of many movies in the streaming service and announcements of more losses coming this Winter due to failed negotiations with the content owners.

Now they want me to not only pay more money for streaming less movies, but they want me to maintain two separate web sites and deal with two separate companies on my credit card statement?

Who the heck came up with Quickster anyway? Did they not do a Google search on the name to see what meanings and uses it had? Baffling!

I'll be dropping streaming service when my account renewal comes up next week. The selection is too weak, and the quality does not match the Blu-rays I can get in the mail in just two days after sending a disc in. I wonder how long Kwikster will last before they kill it off? 

Sep 22, 2011 - BigScreen Reader  

I have almost 190 movies in my queue.

Less than 30 of them are available for streaming.

Guess which service I'm going to keep, and guess which one I'm going to cancel? 

2 comments displayed out of 4 total. View All Comments »

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