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East Brunswick, NJ: MEGA Movies at Brunswick Square Gets New Operator, New Name

Posted on Thursday, May 3rd, 2012 4:57 PM

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Starplex Cinemas LogoThe MEGA Movies at Brunswick Square in East Brunswick, New Jersey became the Starplex Cinemas - East Brunswick effective today. An article published by the New Brunswick Patch says that MEGA Movies owner Howard Grant said that the mall management would not renew his lease, and that Starplex Cinemas would be taking over the space effective today:

On Wednesday, owner Howard Grant informed the East Brunswick Patch that mall management would not be renewing its lease after almost two decades.

According to a statement from the mall’s management, Simon Property Group, Starplex Cinemas will be taking over the theater’s operation starting Thursday, May 3.

Click the Read link below to view the full article.

Posts on the MEGA Movies Facebook page stated that they weren't sure if the new operator was going to honor any current promotions or gift cards, so if you have a gift card for MEGA Movies, you'll need to contact the theater to find out more information. Sooner is probably better than later, as they will most likely be more willing to work with you on such things right after the transition has happened, rather than a month from now.

The Patch article above does mention that Starplex intends to upgrade the seating in the theater and to install Digital Cinema Projection systems in all the auditoriums.

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Please Note: These comments are submitted by the readers of The BigScreen Cinema Guide and represent their own personal opinions, and do not represent the views of The BigScreen Cinema Guide, or any of its associated entities.

May 14, 2012 - BigScreen Reader  

My son and his fiance gave me a $65 gift card to Megamovies this past Christmas. I never used the gift card. On Mother's Day we went to the movies as a family to find out that Starplex had taken over the management of the theater. We showed proof of the purchase on the credit card statement. We spoke to the Manager and the General Manager of Starplex to no avail.

The best the General Manager would offer was a $20 credit and they would take the gift card. This is outrageous. Howard Grant and Megamovies should be required to reimburse us.

The General Manager of Starplex told us that they must get 30 people per day with the same problem. How could Grant continue to see gift cards last Christmas knowing that he was on shaky ground. This is outright thievery.

Sal Curcurato
East Brunswick, NJ 08816 

Jul 10, 2012 - BigScreen Reader  

Owners Howard Grant and GM/Owner John Denicola are no different than any other business. It's just business. Leases are delicate things. To the folks that bought gift certificates 7 months ago, not to sound stupid, but it's just simply unfortunate. I'm sure Mr Grant and Mr Denicola would have preferred to still be operating Mega Movies in the Mall.

Look at it this way. When Brooklyn Dodgers suddenly moved to Los Angeles in 1958, did the expansion NY Mets born to take their place, honor priveleges given and paid for by fans of the Dodgers??? I say, if the Starplex is willing to compensate you in any way, take it and say thank you.

I worked for Howard Grant and John Denicola in the late in the late 70's and mid 80's at Movie City in E. Brunswick, Woodbridge and Teaneck. I was a manager for them. Their 1st priority has always been for the customer. Stay tooned. The movie industry is in their blood. Maybe you will see another independant multiplex rise up soon.

Richard Belowsky - Manahawkin, NJ  

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