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Green Cove Springs, FL: Clay Theatre to Re-Open

Posted on Monday, September 10th, 2012 5:30 PM

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The Clay Theatre in Green Cove Springs, Florida closed in 2009, but is set to re-open later this month, according to an article in the Florida Times-Union:

John Watzke was about 80 miles from where he lives but felt right at home inside the historic Clay Theatre on Saturday.

“This is like home. We were literally raised in the theater, mostly in the drive-ins but we were in literally every theater in the city of New Orleans at one time or another.

“We love the old theaters,” said Watzke of the reasons he and his brother, Charlie, are bringing the theater back to life after four idle years.


Watzke said they expect to reopen the theater by the end of the month.

First-run movies will dominate the marquee. They’re going to book their own movies, and plan to show mostly show G, PG and PG-13 movies.

The concession stand will be stocked with a full range of treats, including Watzke’s beloved root beer.

There will be traditional movie fare of popcorn, candy, nachos and hot dogs, but they are also looking at the possibility of adding pizza or White Castle sliders.

Shortly after they open, Watzke said they will apply for a license to serve beer and wine.

“We’ll be doing matinees and we’ll be open seven days a week and school holidays. We’ll show a minimum of two movies on weekends.

“At least two matinees plus two or three evening movies, so we’re looking at five movies a day on weekends,” he said, adding the prices will be the lowest around so it will be affordable for families.

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Please Note: These comments are submitted by the readers of The BigScreen Cinema Guide and represent their own personal opinions, and do not represent the views of The BigScreen Cinema Guide, or any of its associated entities.

Oct 1, 2012 - Angel  

I visited with my son Saturday for a matinee... I could definitely see me and my family making this our movie night stop... the feel of the theatre was great.

That being said there are two things I hope improve the next time we visit.... 1. the popcorn, didn't seem to be fresh, 2. the smell of the theatre... of course that should fade as the building is in use (i hope).

However I'd like to thank the owners for taking notice that the movie theatres in the area are grossly over charging for tickets as well as concession, your pricing seems fare. 

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