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Dolby Atmos Installed in 20 Regal RPX Auditoriums

Posted on Monday, June 17th, 2013 3:48 PM

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Dolby Atmos logoRegal Entertainment Group and Dolby Laboratories announced recently that Dolby Atmos has been installed in 20 of Regal's RPX: Regal Premium Experience theaters.

“Dolby Atmos is a great new addition to what makes movie theatre sound such a superior environment for viewing films, and it enhances the immersive experience,” stated Rob Del Moro, Chief Purchasing Officer, Regal Entertainment Group. “We’re all familiar with the evolution of image clarity that came with digital cinema. Now, Dolby Atmos can provide greater definition and dimension to moviegoing as sound moves around the auditorium with precision placement to match the action as the filmmakers intended.”

Unlike traditional multi-channel sound formats that came before it, Dolby Atmos treats each element of sound as an object that can be moved throughout a virtual hemisphere of sound around and above the listener. Think about a golf ball cut in half, and you are sitting in the center with a dome above and around you. Now imagine that a sound can be placed anywhere on the inside surface of that golf ball for you to hear. Now imagine that 128 different objects can be placed at a time, and you have the potential for an incredible listening experience!

We have seen The Hobbit: An Unexpected Journey in the format at the Kerasotes ShowPlace ICON at Roosevelt Collection in Chicago, Illinois, and the experience was impressive. The potential in this sound system is quite high, so it will be interesting to see (hear) how movies take advantage of it in the future. Its biggest limitation has been the relatively low number of screens that had the sound system installed, and these 20 auditoriums will definitely help that along!

The list of Dolby Atmos installations from the press release:

Source: Regal Entertainment Group/Dolby Laboratories Press Release

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