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National Amusements Promotes Summer Reading with Bookworm Wednesdays

Posted on Wednesday, July 10th, 2013 2:53 PM

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15th Annual Reading Program at Showcase, Showcase Cinema de Lux and Multiplex Cinemas Lets Kids Escape The Heat For Free!

NORWOOD, Mass.--(BUSINESS WIRE)--National Amusements, Inc., a world leader in the motion picture exhibition industry, today announced that its annual summer reading program will continue this year with fun rewards to encourage children to read throughout the summer.

Bookworm Wednesdays is a five-week program that advocates literacy by offering free admission to a select family film every Wednesday at 10 a.m. when children present a book report at a participating theatre box office. Adults and children under the age of six who accompany a participant also receive free admission. Children who wish to participate but are not yet reading on their own are encouraged to draw a picture about a story an adult has recently read to them.

Bookworm Wednesdays will run from July 10 through August 7, with a recent hit family movie showing each week. There are twenty-five participating locations across Massachusetts, Rhode Island, Connecticut, New York, New Jersey and Ohio. To download the book report form and see a full listing of locations and films visit: http://www.showcasecinemas.com/programs/kids-and-families/bookwormwed.

“We’re very proud of our Bookworm Wednesdays program, now in its 15th year, and are excited to once again encourage and reward kids for digging into a great book,” said Elaine Purdy, vice president of U.S. marketing and studio relations at National Amusements. “The whole family can enjoy the benefit of keeping their children’s minds active, and enjoy a fun day out at the movies.”

As part of the program, a weekly prize drawing will be held at each participating theatre. Two winners will randomly be selected from that day’s submitted book reports. Each winner will receive a new book and a pair of movie tickets.

Bookworm Wednesdays 2013 Movie Schedule

Wednesday, July 10  

Yogi Bear

Wednesday, July 17  

Ice Age: Continental Drift


Wednesday, July 24


Madagascar 3: Europe's Most Wanted


Wednesday, July 31


Dr. Seuss' The Lorax 

Wednesday, August 7  

Hotel Transylvania



Showcase Cinemas is a world leader in the motion picture exhibition industry operating more than 950 screens in the U.S., U.K. and Latin America. Showcase Cinemas delivers a superior entertainment experience in theatres around the world under its Showcase, Multiplex and Cinema de Lux brands. Based in Norwood, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. Showcase Cinemas is also an equal partner in the online ticketing service, MovieTickets.com, and is the parent company of both Viacom and CBS Corporation. For more information, please visit www.showcasecinemas.com.

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