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Faith-Based Movie "Hidden Secrets" to Premiere in a Special 2-Night Event on February 28th & March 1st in 23 Markets across the U.S.

Posted on Wednesday, January 24th, 2007 4:22 PM

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Press Release

DENVER and LOS ANGELES-(Business Wire)-January 22, 2007 - Faith-based films are experiencing a revival on the big screen, and family-friendly filmmaker Pure Flix Entertainment and NCM Fathom, a division of National CineMedia, are answering the call for premium Christian entertainment with the debut of "Hidden Secrets," a new feature-length movie that explores just how explosive it can be when your past becomes your present. The film will premiere nationally in a special 2-night-only event on February 28th and March 1st in 23 markets across the U.S., including Atlanta, Los Angeles, Orlando, Philadelphia, Dallas, Houston, Denver, Phoenix, Nashville and Washington DC.

"Hidden Secrets" will be presented in High-Definition and cinema surround sound in 213 select Regal, United Artists, Edwards, AMC, Cinemark and Georgia Theatre Company movie theatres nationwide at 7:00 p.m. local time. This special 2-night-only premiere event will also include a post-show bonus segment featuring exclusive interviews and musical performances with "Hidden Secrets" cast members. Tickets are available now online at www.FathomEvents.com or at presenting theatre box offices for $9.00. (For a complete list of theatres, please visit the website.)

"Hidden Secrets" is a colorful and compelling account of love, friendship, sorrow, regret, conviction, conversion - and ultimately, faith. With a star-studded cast that includes John Schneider (television's "Smallville" and "Dukes of Hazzard"), Tracy Melchior (from daytime TV's "The Bold and the Beautiful"), David A.R. White ("Mercy Streets" and "Melrose Place"), and Christian recording artist Rachel Lampa, "Hidden Secrets" tells the story of a young man whose surprise encounter with a painful past opens the door to healing and renewed faith for himself and those he loves.

Joining a group of childhood friends for the hometown funeral of his best friend, Jeremy (White) finds himself caught between his new fiance and an old flame that still burns deep within his heart. Forced to face his humiliating fall from youth pastor to college party man, Jeremy discovers that he isn't the only one hiding a dark secret - or in need of mercy and forgiveness. Does anyone ever travel too far down the road of life to be truly forgiven? "Hidden Secrets" offers a dramatic and compelling answer to this burning question, and in the process deals with pressing issues like abortion, homosexuality, premarital sex - and the true meaning of faith. The film also features new hit music by Christian artists Rachael Lampa and Building 429.

Byron Jones of Pure Flix Entertainment noted that the film's producers took great care to ensure that the plot and dialogue would have strong appeal both to viewers with strong faith as well as to those struggling with issues of faith and forgiveness. "Our goal was to produce a movie that would inspire, encourage, and challenge audience members whatever their level of faith, in addition to being an entertaining, compelling story," said Jones.

"We recognize the high demand for Christian entertainment, and this 'Hidden Secrets' premiere event is a step toward addressing this growing audience," said Tom Galley, executive vice president & chief technology & operations officer of National CineMedia. "We're very pleased and proud to have the opportunity to work with Pure Flix to bring special faith-based entertainment to people in cities across the country."

Tom Saab, president of Christian Film Festivals of America, calls "Hidden Secrets" an "outstanding and uplifting story" that will touch everyone who views it. "Hidden Secrets is a movie for everyone...who needs forgiveness," said Saab. "That means it's a movie for everyone!"

Susan Zahn, an expert in faith and family media, noted that Hidden Secrets is a movie that will entertain audiences while compelling them to think. "There's humor, there's drama, there's a story here that keeps you engaged," said Zahn. "But when the lights come back up, you'll want to talk about what you've just experienced - and how the issues touch your own life. Hidden Secrets is one of those movies that will impact everyone who sees it."

To find out more about Hidden Secrets, visit www.hiddensecrets-themovie.com.

About National CineMedia, LLC

National CineMedia, LLC is a venture of AMC Entertainment Inc., Cinemark USA, Inc. and Regal Entertainment Group (NYSE: RGC), three of the world's leading theatrical exhibition companies. The company develops pre feature entertainment; cinema and lobby advertising products; comprehensive meeting and event services; and alternative forms of entertainment content for distribution across the approximately 13,000 screens operated by its owner theatre circuits and other theatre affiliates. Over 11,000 of these screens are part of NCM's Digital Content Network (DCN), one of the world's largest in-theatre digital distribution networks. The network provides content and advertising to 150 U.S. markets, including 49 of the top 50, reaching an estimated 525 million movie patrons annually. For additional information, please go to www.ncm.com.

About Pure Flix Entertainment

Pure Flix Entertainment, LLC (PFE) produces, distributes, acquires and markets Christian and family-friendly film properties. Pure Flix Entertainment unites some of the most respected and successful members of the Christian film community with the objective of positioning itself as the industry leader for the production and distribution of high quality, inspiring movies and television programs, while doing so with integrity. Media in the form of entertainment and education owns a sure path to how people think about life. Impacting how they think can impact how they live and the choices they make. And because the human mind thinks in pictures, we believe that film is a powerful social and spiritual influence. For these reasons, our work and passion is the profitable production and distribution of inspiring, Christian and family values based forms of media. Mission Statement: transforming the human spirit through values based entertainment. For additional information please go to www.pureflixentertainment.com.

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