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Waukesha, WI: Marcus Majestic Opens, Marcus West Point Closes

Posted on Thursday, May 3rd, 2007 11:13 AM

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Tomorrow marks the first full day of operations for the new Marcus Majestic Cinema in Waukesha, Wisconsin, with midnight shows tonight for "Spider-Man 3" kicking it off.

It also marks the first day that the Marcus West Point Luxury Cinema is no longer showing movies. The Majestic was built to replace both the West Point and the Marcus Westown Cinema, which closed February 11, 2007.

The Majestic is a 16-screen facility that boasts two "UltraScreens," which offer 72-foot-wide screens and seat almost 500 people each, a live performance theater called the "Palladium," and a concession stand that offers more choices than any other theater in Wisconsin. I had the chance to see "Fracture" in Majestic's UltraScreen 1 last night during a VIP Event, and the projection was good, albeit with a few brief minor sound glitches. The entire facility is impressive and well worth checking out!

I've covered the features of the Majestic pretty extensively, so please check out the following links!

The full press release from Marcus, announcing the opening of the Majestic, appears below.

Press Release

Marcus Theatres(R) New Marcus Majestic Cinema to Open May 4

Innovative Destination Concept Includes Movies, Entertainment, Dining and More!

MILWAUKEE--(BUSINESS WIRE)--May 3, 2007--Marcus Theatres Corporation, a division of The Marcus Corporation (NYSE: MCS) today announced that its new one-of-a-kind entertainment destination, The Marcus Majestic Cinema, will open its doors at 9:00 P.M. this evening in anticipation of its first movie showings at midnight of Spider-Man 3. The highly-anticipated Majestic Cinema is located in the town of Brookfield, Wis., a Milwaukee suburb.

"We are thrilled to announce the opening of the new Marcus Majestic Cinema in Brookfield. The Majestic is a unique entertainment destination that will appeal to a variety of audiences. The 3,100 seat theatre features rocking seats with memory foam, 16 state-of-the-art stadium seating auditoriums and two of our signature 72-feet-wide UltraScreens(R). Audiences will experience the magic of the movies on huge screens with cutting-edge digital sound and crystal, clear sharp images," said Bruce J. Olson, president of Marcus Theatres(R).

"But that's just the beginning. The new Marcus Majestic Cinema features the AT&T Palladium, the area's most unique, luxury(R) entertainment and comedy club. Here, guests can experience an outstanding in-theatre dining experience in a cabaret-style environment while enjoying the latest Hollywood blockbuster, comedy act, concert or live performance. The extensive menu has something for everyone, including an outstanding selection of beer, wine, cocktails and specialty drinks. We are excited to welcome nationally known comedian Kathleen Madigan as the headline performer at the opening of the AT&T Palladium on May 4, 5 and 6," said Olson.

"Adjacent to the AT&T Palladium is the Take Five Lounge, where guests can wine and dine in a trendy, adults-only cocktail atmosphere. We will feature a hand-selected premium wine list, a full array of specialty drinks, a wide-selection of beers and cocktails and delicious food," added Olson.

"To enhance the dining experience, we've teamed up with four premium Wisconsin brands. Our guests will be able to enjoy Zaffiro's famous thin-crust pizza at our pizza parlor, and freshly roasted Stone Creek Coffee, hand-dipped Chocolate Shoppe Ice Cream and delectable chocolates and candy from the Fun Factory Sweet Shoppe at our cafe and ice cream shop," said Olson.

"The Majestic experience begins in the elegant art-deco styled lobby, complete with relaxing music from the Essex grand piano, dramatic curved grand staircases and custom-made movie-themed murals painted by Wisconsin artist Chuck Weber," added Olson. He noted the Marcus Majestic Cinema will offer other unique amenities, including valet parking, party rooms and a babysitting service.

Olson also announced that today is the last day of operations of its nearby West Point Cinema in Brookfield.


About The Marcus Corporation

Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries. The Marcus Corporation's movie theatre division, Marcus Theatres(R), currently owns or manages 628 screens at 52 locations in Wisconsin, Illinois, Minnesota, Ohio, North Dakota, Iowa and one family entertainment center in Wisconsin. The company's lodging division, Marcus Hotels and Resorts, owns or manages 20 hotels, resorts and other properties in ten states, with one additional property under development. For more information, visit the company's Web site at www.marcuscorp.com.

Certain matters discussed in this press release are "forward-looking statements" intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements may generally be identified as such because the context of such statements will include words such as we "believe," "anticipate," "expect" or words of similar import. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties that could cause results to differ materially from those expected, including, but not limited to, the following: (1) the availability, in terms of both quantity and audience appeal, of motion pictures for our theatre division, as well as other industry dynamics such as the maintenance of a suitable window between the date such motion pictures are released in theatres and the date they are released to other distribution channels; (2) the effects of increasing depreciation expenses and preopening and start-up costs due to the capital intensive nature of our businesses; (3) the effects of adverse economic conditions in our markets, particularly with respect to our hotels and resorts division; (4) the effects of adverse weather conditions, particularly during the winter in the Midwest and in our other markets; (5) the effects on our occupancy and room rates from the relative industry supply of available rooms at comparable lodging facilities in our markets; (6) the effects of competitive conditions in our markets; (7) our ability to identify properties to acquire, develop and/or manage and continuing availability of funds for such development; (8) the adverse impact on business and consumer spending on travel, leisure and entertainment resulting from terrorist attacks in the United States, the United States' responses thereto and subsequent hostilities; and (9) the successful integration of the Cinema Entertainment Corporation theatres into our theatre circuit. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are made only as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

Source: Marcus Theatres Corp.

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