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Buy One Get One Free Blu-ray Sale at Amazon, Transformers on HD DVD

Posted on Tuesday, October 16th, 2007 2:19 PM

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Another one of our Gift Shop merchants is having a sale on Blu-ray high definition discs! Unlike the J&R sale where you could get good prices on single units (but pay somewhat high shipping fees), Amazon.com's deal is "Buy One Get One Free" and if your total comes to $25 or more, you get free shipping!

39 movies are available under this sale, and there's no word from Amazon how long it will last. Like the J&R sale, highlights from the list include:

  • Enemy of the State
  • The Prestige
  • Pirates of the Caribbean: The Curse of the Black Pearl
  • Pirates of the Caribbean: Dead Man's Chest
  • Chicago

Other stores may be having a similar sale, so check out your favorite retailer if Amazon and J&R's aren't your style.

Call me a little dense, but it took me a little while to figure out why this sale was happening. Then I saw a mention about it on a forum that the Blu-ray camp was attempting to draw attention away from the first really big loss that they are suffering from the decision by Paramount and Dreamworks to release movies in the HD DVD high definition format only.

Transformers HD DVDThat loss is in the form of today's release of "Transformers" on HD DVD. This release is not available on the Blu-ray disc format, and given the fact that the movie has earned over $700M and still going strong in IMAX theaters around the country (the regular version is still in a few 2nd run theaters), and that the two DVD versions are ranked #1 and #3 with the HD DVD ranked #4 on Amazon's top sellers list, the loss of such a big title has to hurt just a little.

Sales numbers for both HD disc formats are pretty low right now, so the pain being felt by the Blu-ray Disc Association is more pride than revenue. While a single title probably doesn't make lots of people go out and buy a $230 HD DVD player, the loss of bragging rights by a group that is so very quick to brag is significant in its own right.

While those who have chosen to buy a Blu-ray player but not an HD DVD player probably aren't very happy that the movie won't be available in their chosen format, at least some bargain prices on movies that are on the Blu-ray format can ease the pain somewhat.

I haven't seen Transformers yet, but Netflix just delivered the HD DVD today, so I'm hoping to sit down soon and see what all the fuss is about!

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