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Madison, WI: Point Cinema to be Marcus' First 3D Digital Cinema Installation

Posted on Tuesday, October 16th, 2007 4:23 PM and updated on Tuesday, October 16th, 2007 5:48 PM

Marcus Theatres Corporation has announced that the Point Cinema in Madison, Wisconsin will be the first installation for the chain of the Dolby 3D Digital Cinema system.

The first 3D movie showing will be on Friday, October 19th. According to our showtimes for that theater on Friday, that movie will be "The Nightmare Before Christmas in Disney Digital 3D." This is confirmed by the press release, which is included below.

Presumably, this also means that when they are not playing 3D presentations, the Point Cinema will be showing movies in Digital Cinema, which would be another first for the Marcus chain and any theater outside of Northwestern Wisconsin.

News Articles

Press Release

Marcus Theatres® Introduces Dolby® 3D Digital Cinema

Circuit begins digital technology installation in Madison, Wisconsin

MILWAUKEE--(BUSINESS WIRE)--Oct. 15, 2007--Marcus Theatres Corporation, a division of The Marcus Corporation (NYSE:MCS), today announced that it will introduce the latest Dolby 3D Digital Cinema technology at select theatres in its circuit. The first installation is at the Point Cinema in Madison, Wis., with the first digital 3D movie showing scheduled for October 19.

"Introducing digital cinema and digital 3D technology in our circuit is an important part of our growth strategy," said Bruce J. Olson, president of Marcus Theatres(R). "Digital 3D is at the forefront of today's cinema technology and is light years ahead of traditional 3D 35mm film processes. Our moviegoers will be among the first in the country to experience the vibrant quality and lifelike clarity of 3D images using Dolby 3D Digital Cinema. It pulls viewers right into the action and is unlike anything the movie industry has experienced before."

"Digital 3D uses a digital cinema projector to rapidly switch images and color schemes between the right and left eyes, which creates incredibly realistic 3D images with no glare or ghosting issues," said Mark Collins, director of projection technologies for Marcus Theatres. "Digital 3D is not limited by how fast film can travel through a projector, so the images are much brighter and are very comfortable to watch."

Digital 3D relies on the same basic concept as traditional 3D processes - to give the audience the illusion of depth, but in a far more dramatic and effective way. Dolby 3D Digital Cinema takes the technology another step further. The system uses a color-filtering technology that eliminates eye fatigue and alternates color frequency through a spinning wheel positioned between the lamp and digital projector, which rotates six times per movie frame. The left and right eye view slightly different versions of red, green and blue color schemes to create additional depth of view. Moviegoers wear enhanced 3D glasses, custom designed to support the new technology.

Marcus Theatres is introducing the new digital cinema technology with a special showing of Tim Burton's The Nightmare Before Christmas. Originally introduced in 1993, the animated musical film has been digitally reformatted to support the most up-to-date digital systems. Additional films, including the much-anticipated holiday-season drama, Beowulf, will also be shown in Dolby Digital 3D Cinema.

About Marcus Theatres

Marcus Theatres(R), a division of The Marcus Corporation (NYSE:MCS), is the seventh largest theatre circuit in the United States and currently owns or operates 594 screens at 49 locations in Wisconsin, Illinois, Minnesota, Ohio, North Dakota and Iowa, and one family entertainment center in Wisconsin.

About The Marcus Corporation

Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries. In addition to its Marcus Theatres division, the company's lodging division, Marcus Hotels and Resorts, owns or manages 20 hotels, resorts and other properties in 10 states, with two additional properties under development. For more information, visit the company's web site at www.marcuscorp.com.

Certain matters discussed in this press release are "forward-looking statements" intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements may generally be identified as such because the context of such statements will include words such as we "believe," "anticipate," "expect" or words of similar import. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties that could cause results to differ materially from those expected, including, but not limited to, the following: (1) the availability, in terms of both quantity and audience appeal, of motion pictures for our theatre division, as well as other industry dynamics such as the maintenance of a suitable window between the date such motion pictures are released in theatres and the date they are released to other distribution channels; (2) the effects of increasing depreciation expenses and preopening and start-up costs due to the capital intensive nature of our businesses; (3) the effects of adverse economic conditions in our markets, particularly with respect to our hotels and resorts division; (4) the effects of adverse weather conditions, particularly during the winter in the Midwest and in our other markets; (5) the effects on our occupancy and room rates from the relative industry supply of available rooms at comparable lodging facilities in our markets; (6) the effects of competitive conditions in our markets; (7) our ability to identify properties to acquire, develop and/or manage and continuing availability of funds for such development; and (8) the adverse impact on business and consumer spending on travel, leisure and entertainment resulting from terrorist attacks in the United States, the United States' responses thereto and subsequent hostilities. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are made only as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

Source: The Marcus Corporation

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