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New Berlin, WI: Marcus Ridge to Get 3D Digital Cinema Installation by Thanksgiving, Marcus Announces More UltraScreens On the Way

Posted on Wednesday, October 17th, 2007 12:40 PM

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The Milwaukee Journal Sentinel's web site, JSOnline, is reporting that Marcus Theatres Corp. is planning to install a Digital Cinema Projection system capable of showing 3D movies at the Marcus Ridge Cinema in New Berlin, Wisconsin before Thanksgiving:

The theater circuit plans to have one screen at its Ridge Cinemas, in New Berlin, available for digital 3-D films by Thanksgiving, said Bruce Olson, Marcus Theatres president. It will be the only theater in the Milwaukee area to offer digital 3-D, which Olson said provides much better quality than older 3-D films

This announcement appears to have come as part of the annual shareholders meeting held yesterday. Click the Read link below to read the full article. It follows on the heels of Marcus' press release yesterday announcing that the Point Cinema in Madison, Wisconsin would be showing "The Nightmare Before Christmas in Disney Digital 3D" Friday on their new Dolby Digital Cinema Projection System.

The trend to 3D movies has been on a steady build in recent years, with Hollywood directors like James Cameron and Robert Zemeckis, George Lucas, and Peter Jackson saying that they are going to be producing movies in 3D and studios like Dreamworks Animation devoting their resources to 3D as well. Later this year, Robert Zemeckis' Beowulf will be in 3D.

Also mentioned in the article, and in Marcus' Annual Report, is Marcus' intention to build three more UltraScreen's to existing locations. Since our office is located nearest to the Marcus Ridge, here's hoping that Marcus decides that the Ridge Cinema is worthy of an UltraScreen upgrade!

Thanks to reader Ron H. for bringing this news to our attention!

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