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Comments for Journal Article: MSN Money Identifies Movie Tickets and Theater Popcorn as "Overpriced Things Americans Hate Paying For"

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MSN Money Identifies Movie Tickets and Theater Popcorn as "Overpriced Things Americans Hate Paying For"

MSN Money has a fluff piece titled 15 Overpriced Things We Hate Paying For, which highlights normal items that are suddenly more expensive than they should be as a result of timing, location, or no good reason whatsoever. Moviegoers can find solace in two items on the list, where movie tickets and... (more)

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Aug 28, 2009 - DavidEMartin  

Theaters rationalize the overpricing of things like popcorn by sying things like "We don't make any money on the actual tickets. It's the concessions that actually pay for the theater operations."
I've read elsewhere that the cost of the paper bucket is actually higher than the cost of the popcorn that went into it.

But tickets have gotten way out of hand, especially in this Bush-bashed economy. The local Marcus chain is now charging up to $16 a seat for evening shows.
The 3D boom has also been a source of additional unwarranted gouging. The 3D glasses are reusable but Marcus charges you for a new pair regardless of whether you want them or not. So for a party of four, there goes $12 !
Theaters need to spemnd their money more smartly. The Marcus chain, for example, has been demolishing perfectly functional theaters and replace them with unnecessarily posh operations. By any impartial judgement, tearing down the West Town and Westown theaters and replacing them with the pompous Majestic was a boneheaded move.

My advice-- wait a month and watch the films at the local Budget Cinema. 

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