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Comments for Journal Article: AMC Dropping Free MovieWatcher Program in Exchange for $12/yr "Stubs" Program

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AMC Dropping Free MovieWatcher Program in Exchange for $12/yr "Stubs" Program

AMC Entertainment is dropping its free "MovieWatcher" rewards program in exchange for a new program they are calling "AMC Stubs" which will cost $12 per year. The AMC Stubs web site declares the following benefits of the new program: $10 AMC Stubs Reward for every $100 you spend at AMC... (more)

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Please Note: These comments are submitted by the readers of The BigScreen Cinema Guide and represent their own personal opinions, and do not represent the views of The BigScreen Cinema Guide, or any of its associated entities.

Mar 18, 2011 - BigScreen Reader  

I think this stubs is actually worse...The FREE amc card offered plenty and had free popcorn every wensday..this new card does not offer anything like that. Thanks AMC! 

Apr 11, 2011 - BigScreen Reader  

I agree with BigScreen Reader. The AMC Stubs program is a bad idea.

To get a new card you have to pay AMC $12.00 a year. You then have to spend another $100.00 in order to get the first $10.00 back. If you want the last $2.00 back of your membership fee, you then have to spend another $100.00.

This is not a loyalty program. This is corporate greed pure and simple. Save your $12.00 and keep your options open. Allow yourself the opportunity to visit other theaters without the worry of trying to recover your costs. 

Jun 3, 2011 - BigScreen Reader  

Actually I disagree with this statement, the only thing you guys are thinking about is that it costs money, but in actual reality it saves yo money. As said before when you spend $100 you get $10 but then you forgot that you get free upgrades on popcorn and soda. So say you upgrade your popcorn and soda from a medium to a large, well there's half of your money back. 

Mar 26, 2012 - BigScreen Reader  

I think the criticisms are a bit harsh. I didn't like paying the $12.00 but as they are waiving the 'convenience fee' when you buy online, the $12 will pay for itself easily. Also, the free upgrades can be used any day of the week -- rather than movie watched's one night promo.

It's a good deal over all if you are an avid movie fan -- and that is the target audience of the program. 

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