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Comments for Journal Article: A New Years' Resolution for Movie Theaters: Improve the Presentation

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Original Article

A New Years' Resolution for Movie Theaters: Improve the Presentation

In the Journal article titled "2011's Box Office Woe and What Could/Should be Done About It" the issue of lower theater attendance in 2011 than in the previous 16 years was discussed. Following is one of a series of ideas for how theaters can make 2012 a better year. Resolution #1: Offer flawless... (more)

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Jan 3, 2012 - Ron Higgins VIP Member

On the issue of up-charging for 3D movies, once can understand that it was done for two reasons. a) the cost of the new projection equipment, and b) the cost of the glasses

Now that many theaters have changed the rest of their screens over to digital projection, they can't justify an up-charge on that basis any longer.

As for the cost of the glasses, what needs to happen here is that if you need them, you buy them at an extra charge, but if you bring them back to the next 3D showing, you aren't charged any extra. The downside to that plan is that there are several different competing 3D formats out there, and you have to know which set of glasses are for which type of 3D system. Unless you always go to the same theater with the same system, you'll need several pairs of these glasses until the 3D people settle on one type of system (not likely to happen)

Bottom line today is that most "3D" movies are better in 2D instead, so save yourself the extra dough, and see it in a regular theater. 

Jan 4, 2012 - BigScreen Reader  

Want to see some amazing home theaters? Check out the web site for Theo Kalomirakis:


Ever see a commercial theater built in the last 50 years look like any of those? 

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